Associate Brand Manager, EasyCook LPG
2026-08-13T12:42:29+00:00
Sun King (Formerly Greenlight Planet)
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https://sunking.com/
FULL_TIME
Nairobi
Nairobi
00100
Kenya
Marketing, Sales and Service
Advertising & Marketing, Business Operations, Management
2026-08-20T17:00:00+00:00
8
About the role:
This role owns brand and performance marketing for EasyCook, Sun King's pay as you go LPG cooking gas product. The Associate Brand Manager is responsible for growing customer usage and loyalty across Sun King's EasyCook hub network in Kenya, working closely with the commercial and field teams to bring the product to more households and to help existing customers get more value from it. The role sits within the Kenya marketing team and reports to the Head of Marketing, Kenya.
What you would be expected to do:
- Develop a clear customer segmentation strategy and tailored marketing plans that drive purchase and regular usage of EasyCook.
- Own and deliver the marketing plan for EasyCook, driving customer engagement and usage across the hub network.
- Apply a data driven, commercially minded approach to decision making, with disciplined tracking of marketing activity against results.
- Develop and manage a customer loyalty and retention programme for EasyCook customers.
- Support the launch of new EasyCook hubs, including branding, activation, and local marketing materials.
- Develop marketing initiatives to grow EasyCook's presence with institutional and business customers.
- Develop and submit marketing execution plans and campaign briefs for internal approval, with a clear and defensible business case for spend.
- Design and manage field incentive programmes that support marketing objectives.
- Brief and manage agencies and vendors supporting EasyCook marketing activity, including media, activations, and trade visibility materials.
- Report on marketing performance and campaign results across the hub network.
- Work with the EasyCook commercial team and cross functional partners on decisions that affect marketing execution.
You might be a strong candidate if you have:
- Experience marketing cooking solutions or a comparable mass market consumer product, with clear, demonstrable commercial results from past marketing activity.
- An entrepreneurial, commercially minded approach to marketing, with strong analytical skills and a track record of data driven decision making and disciplined activity tracking.
- Three to five years of experience in brand management, category management, or trade marketing, ideally within FMCG, telecom, financial services, or another pay as you go or subscription-based consumer business.
- A track record of running data led marketing campaigns with a clear baseline, intervention, and measured outcome, rather than activity for its own sake.
- Experience designing or managing a loyalty, rewards, or incentive programme.
- Comfort working with revenue and usage metrics such as ARPU, and the ability to build a constructible return on investment case.
- Experience managing field facing programmes, agent networks, or last mile distribution in an emerging market context.
- A bachelor's degree in marketing, business, or a related field.
What Sun King Offers (in addition to compensation and statutory benefits)
- Professional growth in a dynamic, rapidly expanding, high-social-impact industry.
- An open-minded, collaborative culture made up of enthusiastic colleagues who are driven by the challenge of innovation towards profound impact on people and the planet.
- A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
- Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun Centre for Leadership.
* Develop a clear customer segmentation strategy and tailored marketing plans that drive purchase and regular usage of EasyCook. * Own and deliver the marketing plan for EasyCook, driving customer engagement and usage across the hub network. * Apply a data driven, commercially minded approach to decision making, with disciplined tracking of marketing activity against results. * Develop and manage a customer loyalty and retention programme for EasyCook customers. * Support the launch of new EasyCook hubs, including branding, activation, and local marketing materials. * Develop marketing initiatives to grow EasyCook's presence with institutional and business customers. * Develop and submit marketing execution plans and campaign briefs for internal approval, with a clear and defensible business case for spend. * Design and manage field incentive programmes that support marketing objectives. * Brief and manage agencies and vendors supporting EasyCook marketing activity, including media, activations, and trade visibility materials. * Report on marketing performance and campaign results across the hub network. * Work with the EasyCook commercial team and cross functional partners on decisions that affect marketing execution.
* Marketing cooking solutions or comparable mass market consumer product * Demonstrable commercial results from past marketing activity * Entrepreneurial, commercially minded approach to marketing * Strong analytical skills * Track record of data driven decision making * Disciplined activity tracking * Running data led marketing campaigns * Designing or managing a loyalty, rewards, or incentive programme * Comfort working with revenue and usage metrics such as ARPU * Ability to build a constructible return on investment case * Managing field facing programmes, agent networks, or last mile distribution in an emerging market context
* Three to five years of experience in brand management, category management, or trade marketing, ideally within FMCG, telecom, financial services, or another pay as you go or subscription-based consumer business. * A bachelor's degree in marketing, business, or a related field.
JOB-6a7dbbb5a5620
Vacancy title:
Associate Brand Manager, EasyCook LPG
[Type: FULL_TIME, Industry: Marketing, Sales and Service, Category: Advertising & Marketing, Business Operations, Management]
Jobs at:
Sun King (Formerly Greenlight Planet)
Deadline of this Job:
Thursday, August 20 2026
Duty Station:
Nairobi | Nairobi
Summary
Date Posted: Thursday, August 13 2026, Base Salary: Not Disclosed
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JOB DETAILS:
About the role:
This role owns brand and performance marketing for EasyCook, Sun King's pay as you go LPG cooking gas product. The Associate Brand Manager is responsible for growing customer usage and loyalty across Sun King's EasyCook hub network in Kenya, working closely with the commercial and field teams to bring the product to more households and to help existing customers get more value from it. The role sits within the Kenya marketing team and reports to the Head of Marketing, Kenya.
What you would be expected to do:
- Develop a clear customer segmentation strategy and tailored marketing plans that drive purchase and regular usage of EasyCook.
- Own and deliver the marketing plan for EasyCook, driving customer engagement and usage across the hub network.
- Apply a data driven, commercially minded approach to decision making, with disciplined tracking of marketing activity against results.
- Develop and manage a customer loyalty and retention programme for EasyCook customers.
- Support the launch of new EasyCook hubs, including branding, activation, and local marketing materials.
- Develop marketing initiatives to grow EasyCook's presence with institutional and business customers.
- Develop and submit marketing execution plans and campaign briefs for internal approval, with a clear and defensible business case for spend.
- Design and manage field incentive programmes that support marketing objectives.
- Brief and manage agencies and vendors supporting EasyCook marketing activity, including media, activations, and trade visibility materials.
- Report on marketing performance and campaign results across the hub network.
- Work with the EasyCook commercial team and cross functional partners on decisions that affect marketing execution.
You might be a strong candidate if you have:
- Experience marketing cooking solutions or a comparable mass market consumer product, with clear, demonstrable commercial results from past marketing activity.
- An entrepreneurial, commercially minded approach to marketing, with strong analytical skills and a track record of data driven decision making and disciplined activity tracking.
- Three to five years of experience in brand management, category management, or trade marketing, ideally within FMCG, telecom, financial services, or another pay as you go or subscription-based consumer business.
- A track record of running data led marketing campaigns with a clear baseline, intervention, and measured outcome, rather than activity for its own sake.
- Experience designing or managing a loyalty, rewards, or incentive programme.
- Comfort working with revenue and usage metrics such as ARPU, and the ability to build a constructible return on investment case.
- Experience managing field facing programmes, agent networks, or last mile distribution in an emerging market context.
- A bachelor's degree in marketing, business, or a related field.
What Sun King Offers (in addition to compensation and statutory benefits)
- Professional growth in a dynamic, rapidly expanding, high-social-impact industry.
- An open-minded, collaborative culture made up of enthusiastic colleagues who are driven by the challenge of innovation towards profound impact on people and the planet.
- A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
- Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun Centre for Leadership.
Work Hours: 8
Experience in Months: 36
Level of Education: bachelor degree
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