CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.

The role is responsible for driving B2B sales in the bespoke office furniture industry by identifying and acquiring new clients, presenting tailored solutions, and closing high-value deals. Ideal candidates are resilient, ambitious, self-driven sales professionals with a hunter mindset, a proven track record of exceeding targets, and strong relationship management skills.

Responsibilities or duties

• Identify and pursue new B2B sales opportunities through cold calling, networking, client visits, and corporate pitches.
• Conduct engaging product presentations and demonstrations tailored to client needs.
• Negotiate contracts and close deals, ensuring profitability and long-term client value.
• Build and maintain strong client relationships, offering post-sale support and ensuring client satisfaction.
• Accurately prepare sales reports, forecasts, and order documentation.
• Keep abreast of market trends, competitor offerings, and emerging opportunities.
• Continuously participate in sales training and professional development to sharpen skills.

Qualifications or requirements 

• Diploma/Degree in Sales & Marketing or a related field.
• KCSE mean grade of B (plain) and above.
• Strong communication, presentation, and negotiation skills.
• Ability to open new accounts and penetrate difficult markets (“door opener”).
• Proven sales strategy, planning, and execution capabilities.
• Resilient, agile, ambitious, and self-driven with a hunter mindset (not just a gatherer).
• High emotional intelligence and relationship management ability.
• Proficiency in CRM systems and digital sales tools.
• Excellent problem-solving and time management skills.

Experience needed

• 3–5 years of Field B2B sales experience.
• Demonstrated track record of meeting and exceeding sales targets.
• Experience in account opening, corporate sales, and product presentations.
• Hunger to succeed, ability to “open closed doors,” and ambition to grow within the role.

• Identify and pursue new B2B sales opportunities through cold calling, networking, client visits, and corporate pitches.
• Conduct engaging product presentations and demonstrations tailored to client needs.
• Negotiate contracts and close deals, ensuring profitability and long-term client value.
• Build and maintain strong client relationships, offering post-sale support and ensuring client satisfaction.
• Accurately prepare sales reports, forecasts, and order documentation.
• Keep abreast of market trends, competitor offerings, and emerging opportunities.
• Continuously participate in sales training and professional development to sharpen skills.

• Strong communication, presentation, and negotiation skills.
• Ability to open new accounts and penetrate difficult markets (“door opener”).
• Proven sales strategy, planning, and execution capabilities.
• Resilient, agile, ambitious, and self-driven with a hunter mindset (not just a gatherer).
• High emotional intelligence and relationship management ability.
• Proficiency in CRM systems and digital sales tools.
• Excellent problem-solving and time management skills.

• Diploma/Degree in Sales & Marketing or a related field.
• 3–5 years of Field B2B sales experience.
• KCSE mean grade of B (plain) and above.
• Demonstrated track record of meeting and exceeding sales targets.
• Experience in account opening, corporate sales, and product presentations.
• Hunger to succeed, ability to “open closed doors,” and ambition to grow within the role.