Background

SBM Bank Kenya is a leading and trusted financial institution with an international footprint, headquartered in Mauritius and positioned to offer an unprecedented banking experience in Kenya to niche Retail, SME and corporate clients. Following approval by the Central Bank of Kenya, the bank started its operations in Kenya in May 2017 and currently h...

Job Purpose

This role is focused on driving insurance sales, business development, and customer retention through the bank's bancassurance channel. The position is responsible for increasing insurance penetration among the bank's customer base by identifying new business opportunities, cross-selling insurance solutions, and implementing sales initiatives that support revenue growth. Working closely with bank staff and key stakeholders, the role also involves strengthening customer relationships, improving retention through tailored insurance solutions and exceptional service, monitoring sales performance, and ensuring compliance with regulatory standards and company policies.

This is a fixed-term contract role, renewable based on performance. It offers a fixed monthly retainer complemented by a performance-based commission structure, providing a stable income while rewarding strong sales performance, business development, and customer retention.

Key Responsibilities

Strategy (80%)

• Drive the sales of insurance products within bank branches/segments
• Provide customers with comprehensive insurance consultations and solutions.
• Monitor and analyze sales performance and adjust strategies accordingly
• Collaborate with management to develop and implement marketing campaigns.
• Ensure compliance with regulatory standards and company policies.
• Support the Segment/ Regional teams to ensure that insurance business is done on time, and through SBM Bancassurance Intermediary Limited
• Drive insurance penetration into the customers database
• Customer retention

Compliance (10%)

• Ensure all regulatory requirements are met by ensuring compliance to the insurance act and SLA’s
• Ensures review and escalation if required of Sales administrative issues.
• Responsible for compliance with business procedure manuals
• Ensuring all claims are reported, tracked and resolved as per SLA by COE
• Ensure compliance with Snap checks process and internal audit.

Business fulfillment (10%)

• Ensure all premiums are collected from all sales as per laid down procedures in accordance with the insurance Act and SLAs with partner insurers
• Zero tolerance to non-collection
• Ensure all regional/segment insurance sales are placed through the centralized Bancassurance team to avoid revenue leakage
• Manage all aspects of premium refunds raised by sales teams
• Support customers by proposing credit arrangements such as IPF, Credit card

Knowledge: Skills and Experience required for this Role

• Sales and Marketing Skills
• Strong interpersonal skills to build and maintain relationships with bank partners, agents, and customers.
• In-depth understanding of health insurance products, including coverage options, benefits, and exclusions.
• Capability to provide training and support to bank staff and agents on selling insurance products.
• Ability to adapt to changing market conditions, customer preferences, and organizational priorities.
• Customer focus.
• Ethical conduct, ensuring transparency and fairness in interactions with customers and partners.

Competencies required for this Role:

• A Diploma or Bachelor's degree from a reputable and recognizable university
• Must have a Certificate of Proficiency in Insurance
• At least 1 year experience in Bancassurance Sales.
• Understanding of and experience with Insurance products and processes

• Drive the sales of insurance products within bank branches/segments
• Provide customers with comprehensive insurance consultations and solutions.
• Monitor and analyze sales performance and adjust strategies accordingly
• Collaborate with management to develop and implement marketing campaigns.
• Ensure compliance with regulatory standards and company policies.
• Support the Segment/ Regional teams to ensure that insurance business is done on time, and through SBM Bancassurance Intermediary Limited
• Drive insurance penetration into the customers database
• Customer retention
• Ensure all regulatory requirements are met by ensuring compliance to the insurance act and SLA’s
• Ensures review and escalation if required of Sales administrative issues.
• Responsible for compliance with business procedure manuals
• Ensuring all claims are reported, tracked and resolved as per SLA by COE
• Ensure compliance with Snap checks process and internal audit.
• Ensure all premiums are collected from all sales as per laid down procedures in accordance with the insurance Act and SLAs with partner insurers
• Zero tolerance to non-collection
• Ensure all regional/segment insurance sales are placed through the centralized Bancassurance team to avoid revenue leakage
• Manage all aspects of premium refunds raised by sales teams
• Support customers by proposing credit arrangements such as IPF, Credit card

• Sales and Marketing Skills
• Strong interpersonal skills to build and maintain relationships with bank partners, agents, and customers.
• In-depth understanding of health insurance products, including coverage options, benefits, and exclusions.
• Capability to provide training and support to bank staff and agents on selling insurance products.
• Ability to adapt to changing market conditions, customer preferences, and organizational priorities.
• Customer focus.
• Ethical conduct, ensuring transparency and fairness in interactions with customers and partners.

• A Diploma or Bachelor's degree from a reputable and recognizable university
• Must have a Certificate of Proficiency in Insurance
• At least 1 year experience in Bancassurance Sales.
• Understanding of and experience with Insurance products and processes