Company Overview

PZ Cussons is a dynamic consumer products group. We’ve created some of the world's best-loved and most trusted brands.

Job Role Context

We are seeking a motivated and experienced Brand & Activation Manager to join our Personal Care team. This role is crucial in driving brand growth and executing impactful activation strategies within the Kenyan market.

Key Responsibilities

Develop and implement comprehensive brand strategies for the Personal Care portfolio.

Plan and execute integrated marketing campaigns and activation programs across various channels.

Manage brand budgets and ensure effective allocation of resources.

Analyze market trends, consumer insights, and competitor activities to identify growth opportunities.

Collaborate with cross-functional teams, including sales, marketing, and agencies, to ensure successful campaign execution.

Monitor and evaluate the performance of brand activities and make recommendations for optimization.

Qualifications and Experience

A Bachelor's degree (BA/BSc/HND) in Marketing, Business Administration, or a related field.

Proven experience in brand management and activation, preferably within the FMCG or Personal Care sector.

Strong understanding of marketing principles and consumer behavior.

Excellent analytical, communication, and interpersonal skills.

Ability to work independently and as part of a team in a fast-paced environment.

• Develop and implement comprehensive brand strategies for the Personal Care portfolio.
• Plan and execute integrated marketing campaigns and activation programs across various channels.
• Manage brand budgets and ensure effective allocation of resources.
• Analyze market trends, consumer insights, and competitor activities to identify growth opportunities.
• Collaborate with cross-functional teams, including sales, marketing, and agencies, to ensure successful campaign execution.
• Monitor and evaluate the performance of brand activities and make recommendations for optimization.

• Strong analytical skills
• Excellent communication skills
• Interpersonal skills
• Brand management
• Activation strategy
• Marketing campaign execution
• Budget management
• Consumer insights analysis

• BA/BSc/HND in Marketing, Business Administration, or a related field.
• Proven experience in brand management and activation, preferably within the FMCG or Personal Care sector.
• Strong understanding of marketing principles and consumer behavior.
• Ability to work independently and as part of a team in a fast-paced environment.