About the Institution

Caritas Microfinance Bank is a licensed microfinance bank in Kenya regulated by the Central Bank of Kenya (CBK). Dedicated to providing inclusive financial services, the bank offers specialized banking solutions, micro-investments, and corporate banking products to empower individuals, micro-enterprises, and communities across Kenya.

Role Overview & Scope

The Brand & Corporate Communications Manager will lead the strategic formulation and execution of the bank's brand strategy, public relations, and corporate communications. The position is responsible for enhancing corporate reputation, driving brand visibility, managing internal and external communications, and overseeing media relations to support the bank's commercial goals.

Key Responsibilities

• Brand Strategy & Positioning: Plan and execute comprehensive brand campaigns to enhance market presence and customer engagement.
• Corporate Communications: Manage internal corporate updates and external public relations, media briefings, and press releases.
• Reputation Management: Protect and promote the bank’s corporate identity, values, and public reputation across all channels.
• Stakeholder Engagement: Coordinate corporate social responsibility (CSR) initiatives and manage relationships with key media partners and stakeholders.
• Content & Marketing Collateral: Oversee content creation for digital channels, promotional materials, annual reports, and advertising copy.

Minimum Requirements & Qualifications

• Education: Bachelor’s degree in Mass Communication, Public Relations, Journalism, Marketing, or a related field.
• Experience: Proven experience in brand management, corporate communications, or public relations, preferably within financial services or banking.
• Competencies: Strong strategic communication, stakeholder management, brand storytelling, media relations, and project management skills.

Important Notes:

• Only shortlisted candidates will be contacted.
• Canvassing will lead to automatic disqualification.

• Plan and execute comprehensive brand campaigns to enhance market presence and customer engagement.
• Manage internal corporate updates and external public relations, media briefings, and press releases.
• Protect and promote the bank’s corporate identity, values, and public reputation across all channels.
• Coordinate corporate social responsibility (CSR) initiatives and manage relationships with key media partners and stakeholders.
• Oversee content creation for digital channels, promotional materials, annual reports, and advertising copy.

• Strong strategic communication
• Stakeholder management
• Brand storytelling
• Media relations
• Project management skills

• Bachelor’s degree in Mass Communication, Public Relations, Journalism, Marketing, or a related field.
• Proven experience in brand management, corporate communications, or public relations, preferably within financial services or banking.