Background

Toyota Kenya Limited is the authorized distributor and service provider of Toyota, Yamaha, HINO and Suzuki brands in Kenya. Toyota Kenya Ltd was incorporated in 1997 as a subsidiary by Toyota Tsusho Corporation (TTC) the trading arm of Toyota Motor Corporation

Job Purpose

Develop marketing strategy, initiate implementation of action plan, monitor effectiveness of actions and drive the achievement of target of brand in charge, by creating synergy among brand stakeholders and initiating national marketing activities together with Marketing Manager to realize better/ideal brand position in the market

Digital Specialist with strong focus in digital strategy, content creation, and online engagement. Optimizing our digital presence, managing campaigns, analysing performance metrics, and supporting other marketing and communication activities as needed.

Responsibilities

• Initiating the development and implementation of marketing strategies for Multibrand brands together with respective teams in line with the overall strategic objectives of the company to facilitate achievement of sales targets for the brands
• Manage development and usage of the marketing budget for brands in charge to ensure the allocation of sufficient funds for successful implementation of the marketing strategy
• Monitor and control the utilization of the marketing budget in order to support efficiency in the management of costs at CMK
• In collaboration with Corporate Marketing, initiate the update and marketing of CMK website and digital medias to enhance visibility and traffic in support of e- commerce and brand awareness
• Initiate implementation of brand surveys as well as market intelligence and feedback to ensure timely availability of information critical for the development of respective brand strategies
• Review and submit reports on the implementation of the marketing strategies and work plans to ensure performance of the department is monitored in a timely manner
• Guide the respective team in the development of marketing and promotional materials to ensure the materials meet high quality standards and are delivered within acceptable timelines
• Oversee preparation for and initiate rolling out of new product launches to meet set targets
• Conduct periodical reviews of the marketing plans in liaison with the Marketing Manager to ensure the plans are aligned with the corporate CMK marketing strategy
• Initiate and nurture relationships with all stakeholders to ensure to support the growth of the Multibrand customer base
• Initiate marketing campaigns with sales activities to create synergies between marketing and sales
• Initiate channel marketing strategies and activities to enhance the awareness of the brands in charge for increased LEADS and sales
• Initiate the development and implementation of the social media strategies for all the brands to create an online presence of the brands, and to ensure alignment with the overall business strategy
• Initiate customer engagement in the all-media platforms for all the brands to enhance the customer experience for the Multibrand customers
• Develop and implement a framework for reporting on the return on investment for the various marketing initiatives undertaken by CMK to ensure timely adjustments on marketing strategy are done for maximum impact
• Coordinate internal communication of marketing objectives to ensure all relevant internal stakeholders are well informed for the department to be fully internally supported
• Source for suppliers and agencies to handle the planned marketing activities for the brand as per the marketing calendar to ensure timely delivery by the suppliers
• Organise the production of branded items to assist in the timely delivery of the materials as required
• Coordinate the management of giveaways and brand materials on behalf of the teams to ensure the marketing materials support the sales effort in a timely manner and within budgets.
• Submit a report after every marketing activity on the events undertaken for appropriate action to address gaps, and to enhance improvement on future plans
• Maintain the visitors book (Database), inquiry management and hot customer management after marketing events, and distribute leads to sales teams for follow up.
• Assist with concept creation and the implementation of marketing promotions and advertising campaigns for enhanced efficiency and effectiveness in the marketing process.
• Support the planning and execution of customer focused events for both internal and external customers for timely and quality communication
• Ensure the showrooms have display cars and specification sheets as per the brand standards and guidelines, for enhanced awareness creation of the products on offer
• Provide support to the marketing teams with day-to-day marketing strategy implementation activities to enhance efficiency and effectiveness in the marketing process
• Provide administrative brand support to business units includingg procurement and distribution of promotional items and timely payments of suppliers, to ensure efficiency and effectiveness in the implementation of marketing strategies and plans by the business units
• Provide support in the implementation of the marketing strategies for the various brands to ensure marketing objectives are realised
• Gather and report on consumer data on the regional and local marketing trends, to provide information to be used in the development of competitive marketing strategies for all the Multibrand brands
• Monitor the response and interest generated by the brand’s marketing activities to assist measure the return on investment for all marketing activities
• Track competitor activity in order to stay informed on market changes as well as marketing strategies employed by the competitors, to ensure the marketing strategies developed are competitive
• Conduct market search on brand perception and reputation to assist management develop marketing strategies that are customised to each brand
• Establish and track the relevant political, regulatory, economic, socio economic, technological and industry market trends in order to provide information to management that assists make informed decisions that ensure CMK is competitive.
• Analyse consumer data and report on the regional and local marketing trends, to integrate the information in marketing plans and strategies for the Division.

Qualifications

• Bachelor’s degree in business or relevant field from a recognized institution.
• Post graduate Diploma in marketing.

Experience

• Four (4) years working experience in a relevant field from a reputable organization.

• Initiating the development and implementation of marketing strategies for Multibrand brands together with respective teams in line with the overall strategic objectives of the company to facilitate achievement of sales targets for the brands
• Manage development and usage of the marketing budget for brands in charge to ensure the allocation of sufficient funds for successful implementation of the marketing strategy
• Monitor and control the utilization of the marketing budget in order to support efficiency in the management of costs at CMK
• In collaboration with Corporate Marketing, initiate the update and marketing of CMK website and digital medias to enhance visibility and traffic in support of e- commerce and brand awareness
• Initiate implementation of brand surveys as well as market intelligence and feedback to ensure timely availability of information critical for the development of respective brand strategies
• Review and submit reports on the implementation of the marketing strategies and work plans to ensure performance of the department is monitored in a timely manner
• Guide the respective team in the development of marketing and promotional materials to ensure the materials meet high quality standards and are delivered within acceptable timelines
• Oversee preparation for and initiate rolling out of new product launches to meet set targets
• Conduct periodical reviews of the marketing plans in liaison with the Marketing Manager to ensure the plans are aligned with the corporate CMK marketing strategy
• Initiate and nurture relationships with all stakeholders to ensure to support the growth of the Multibrand customer base
• Initiate marketing campaigns with sales activities to create synergies between marketing and sales
• Initiate channel marketing strategies and activities to enhance the awareness of the brands in charge for increased LEADS and sales
• Initiate the development and implementation of the social media strategies for all the brands to create an online presence of the brands, and to ensure alignment with the overall business strategy
• Initiate customer engagement in the all-media platforms for all the brands to enhance the customer experience for the Multibrand customers
• Develop and implement a framework for reporting on the return on investment for the various marketing initiatives undertaken by CMK to ensure timely adjustments on marketing strategy are done for maximum impact
• Coordinate internal communication of marketing objectives to ensure all relevant internal stakeholders are well informed for the department to be fully internally supported
• Source for suppliers and agencies to handle the planned marketing activities for the brand as per the marketing calendar to ensure timely delivery by the suppliers
• Organise the production of branded items to assist in the timely delivery of the materials as required
• Coordinate the management of giveaways and brand materials on behalf of the teams to ensure the marketing materials support the sales effort in a timely manner and within budgets.
• Submit a report after every marketing activity on the events undertaken for appropriate action to address gaps, and to enhance improvement on future plans
• Maintain the visitors book (Database), inquiry management and hot customer management after marketing events, and distribute leads to sales teams for follow up.
• Assist with concept creation and the implementation of marketing promotions and advertising campaigns for enhanced efficiency and effectiveness in the marketing process.
• Support the planning and execution of customer focused events for both internal and external customers for timely and quality communication
• Ensure the showrooms have display cars and specification sheets as per the brand standards and guidelines, for enhanced awareness creation of the products on offer
• Provide support to the marketing teams with day-to-day marketing strategy implementation activities to enhance efficiency and effectiveness in the marketing process
• Provide administrative brand support to business units includingg procurement and distribution of promotional items and timely payments of suppliers, to ensure efficiency and effectiveness in the implementation of marketing strategies and plans by the business units
• Provide support in the implementation of the marketing strategies for the various brands to ensure marketing objectives are realised
• Gather and report on consumer data on the regional and local marketing trends, to provide information to be used in the development of competitive marketing strategies for all the Multibrand brands
• Monitor the response and interest generated by the brand’s marketing activities to assist measure the return on investment for all marketing activities
• Track competitor activity in order to stay informed on market changes as well as marketing strategies employed by the competitors, to ensure the marketing strategies developed are competitive
• Conduct market search on brand perception and reputation to assist management develop marketing strategies that are customised to each brand
• Establish and track the relevant political, regulatory, economic, socio economic, technological and industry market trends in order to provide information to management that assists make informed decisions that ensure CMK is competitive.
• Analyse consumer data and report on the regional and local marketing trends, to integrate the information in marketing plans and strategies for the Division.

• Bachelor’s degree in business or relevant field from a recognized institution.
• Post graduate Diploma in marketing.