Role Purpose

The Brand Management & Marketing Assistant supports the Brand Manager in executing brand plans for food products. The role involves coordinating campaigns, managing brand assets, supporting innovation/renovation projects, tracking performance, and ensuring excellent execution across consumer touchpoints and in-store.

Responsibilities or duties

• Brand Plan & Campaign Coordination
• Assist in developing and tracking the annual brand plan and activity calendar.
• Coordinate campaign execution across digital, in-store, OOH, radio/TV channels.
• Maintain and distribute brand assets ensuring consistency and compliance.
• Consumer, Shopper & Category Insights
• Consolidate market, consumer, and shopper insights from research and field teams.
• Track category trends (pricing, promotions, competitors, NPD) and summarize implications.
• Maintain insights repository and support preparation of briefs/presentations.
• Innovation, Renovation & Packaging Support
• Coordinate inputs and deliverables for innovation/renovation projects across cross-functional teams.
• Manage packaging and artwork development, approvals, and version control.
• Ensure product information accuracy in line with regulatory requirements.
• In-Market Activation & Agency Coordination
• Liaise with agencies/vendors to deliver campaigns on time, on budget, and to brand standards.
• Support activations and product launches (sampling, roadshows, POS rollout).
• Collaborate with Sales teams to ensure strong in-store execution.
• Marketing Operations & Budget Administration
• Raise and track purchase orders, goods receipts, and invoices.
• Maintain organized brand documentation (briefs, artwork, quotations, reviews).
• Support meeting management: scheduling, agendas, minutes, and follow-ups.
• Performance Tracking & Reporting
• Compile monthly brand performance dashboards (sales, market share, distribution, digital KPIs).
• Support post-campaign evaluations and document recommendations.
• Ensure data accuracy and timely reporting across stakeholders.

Qualifications or requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 1–2 years’ experience (or strong internship experience) in brand/FMCG marketing, trade marketing, or agency support.
• Experience in campaign execution and working with agencies/vendors is an advantage.
• Strong coordination and project management skills.
• Excellent written and verbal communication.
• Analytical mindset with proficiency in MS Excel (Power BI is an advantage).
• High attention to detail and compliance with brand guidelines.
• Collaborative team player with strong interpersonal skills.
• Creative, proactive, and adaptable in a fast-paced FMCG environment.

Experience needed

1–2 years’ experience (or strong internship experience) in brand/FMCG marketing, trade marketing, or agency support.

• Brand Plan & Campaign Coordination
• Assist in developing and tracking the annual brand plan and activity calendar.
• Coordinate campaign execution across digital, in-store, OOH, radio/TV channels.
• Maintain and distribute brand assets ensuring consistency and compliance.
• Consumer, Shopper & Category Insights
• Consolidate market, consumer, and shopper insights from research and field teams.
• Track category trends (pricing, promotions, competitors, NPD) and summarize implications.
• Maintain insights repository and support preparation of briefs/presentations.
• Innovation, Renovation & Packaging Support
• Coordinate inputs and deliverables for innovation/renovation projects across cross-functional teams.
• Manage packaging and artwork development, approvals, and version control.
• Ensure product information accuracy in line with regulatory requirements.
• In-Market Activation & Agency Coordination
• Liaise with agencies/vendors to deliver campaigns on time, on budget, and to brand standards.
• Support activations and product launches (sampling, roadshows, POS rollout).
• Collaborate with Sales teams to ensure strong in-store execution.
• Marketing Operations & Budget Administration
• Raise and track purchase orders, goods receipts, and invoices.
• Maintain organized brand documentation (briefs, artwork, quotations, reviews).
• Support meeting management: scheduling, agendas, minutes, and follow-ups.
• Performance Tracking & Reporting
• Compile monthly brand performance dashboards (sales, market share, distribution, digital KPIs).
• Support post-campaign evaluations and document recommendations.
• Ensure data accuracy and timely reporting across stakeholders.

• Strong coordination and project management skills.
• Excellent written and verbal communication.
• Analytical mindset with proficiency in MS Excel (Power BI is an advantage).
• High attention to detail and compliance with brand guidelines.
• Collaborative team player with strong interpersonal skills.
• Creative, proactive, and adaptable in a fast-paced FMCG environment.

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 1–2 years’ experience (or strong internship experience) in brand/FMCG marketing, trade marketing, or agency support.
• Experience in campaign execution and working with agencies/vendors is an advantage.