Diageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry.

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Brand Manager - Spirits

Job Type

Full Time

Qualification

BA/BSc/HND

Experience

3 - 5 years

Location

Nairobi

Job Field

Media / Advertising / Branding

Role Responsibilities

• Develop, implement & monitor annual strategic brand plan including efficient oversight of the allocated budget.
• Analyze market research data including secondary research and taking corrective action for improvement of brand strategies.
• Inspire and motivate agencies to execute brilliantly - working pre-dominantly with promotions and media agencies.
• Work with the commercial teams to ensure their commitment and engagement in the plans, in order to deliver flawless execution.
• Effective management of brand advertising and sales promotion to generate brand growth.
• Plan and implement brand media strategy.
• Recommending, planning & co-coordinating brand PR activities likely to improve product sales and brand image in the short or long term.
• Monitoring brand availability and sales and being proactive on factors influencing the brand sales and market share performance.
• Monitor competitor activities affecting the brand and take appropriate corrective action.
• Monitor, evaluate and recommend brand-packaging update including pack and range extensions and follow through to implementation in liaison with Marketing Manager.
• Regular and continuous monitoring of brand costs and profitability and recommend areas for improvement.
• Prepare monthly brand expenditure and variance report to control budgeted expenditure.
• Market intelligence through regular trade visits and using this to enhance brand activities.
• Interaction with Regional Brand liaisons to give updates on implementation of Brand strategic plans.

Qualifications and Experience Required

• A Bachelor of Commerce Marketing or business degree or equivalent

Experience

• 3-5 years marketing experience preferably in a FMCG environment.
• Experienced in the development and execution of advertising strategies.

• Develop, implement & monitor annual strategic brand plan including efficient oversight of the allocated budget.
• Analyze market research data including secondary research and taking corrective action for improvement of brand strategies.
• Inspire and motivate agencies to execute brilliantly - working pre-dominantly with promotions and media agencies.
• Work with the commercial teams to ensure their commitment and engagement in the plans, in order to deliver flawless execution.
• Effective management of brand advertising and sales promotion to generate brand growth.
• Plan and implement brand media strategy.
• Recommending, planning & co-coordinating brand PR activities likely to improve product sales and brand image in the short or long term.
• Monitoring brand availability and sales and being proactive on factors influencing the brand sales and market share performance.
• Monitor competitor activities affecting the brand and take appropriate corrective action.
• Monitor, evaluate and recommend brand-packaging update including pack and range extensions and follow through to implementation in liaison with Marketing Manager.
• Regular and continuous monitoring of brand costs and profitability and recommend areas for improvement.
• Prepare monthly brand expenditure and variance report to control budgeted expenditure.
• Market intelligence through regular trade visits and using this to enhance brand activities.
• Interaction with Regional Brand liaisons to give updates on implementation of Brand strategic plans.

• Marketing strategy development
• Market research analysis
• Agency management
• Commercial team engagement
• Brand advertising and sales promotion management
• Media strategy planning
• Public Relations coordination
• Competitor analysis
• Brand packaging evaluation
• Cost and profitability monitoring
• Market intelligence gathering
• Trade visits
• Brand strategic plan implementation
• Advertising strategy execution

• A Bachelor of Commerce Marketing or business degree or equivalent