Background information about the job or company (e.g., role context, company overview)

HACO Industries was established in the early 1970’s as single-product manufacturer. From those modest beginnings, HACO is now one of the region’s leading FMCG manufacturers, supplying a wide range of products to the entire East African and COMESA Markets.

Reporting to the Category Manager-Hair care, the position holder will build and raise brand awareness by working with the internal and external stakeholders to find out what makes our products unique and communicate it to the various audience and consumers.

The role holder will uncover consumer insights and deliver innovative brand campaigns that will improve consumer experience and drive business growth.

Responsibilities or duties

• Strategic Brand Planning: Translate brand positioning and consumer insights into actionable go-to-market strategies and growth interventions across new segments and geographies.
• Performance Analytics & Reporting: Monitor internal and external brand health via weekly tracking and ROI analysis; provide data-driven recommendations and comprehensive post-campaign evaluations to stakeholders.
• Market Intelligence: Conduct trade visits and competitor benchmarking to identify opportunities for product renovation, pricing strategy adjustments, and channel-specific needs.
• Financial & Budgetary Oversight: Manage allocated marketing budgets and drive brand pricing architecture by balancing competitive landscapes with margin requirements.
• Operational Execution: Lead advertising activities and manage brand assets—including artwork, licensing, and labeling—ensuring all collateral meets brand standards and regulatory status.
• Cross-Functional Collaboration: Partner with Sales, Product Development, and Procurement to align marketing goals with operational capabilities and optimize vendor negotiations for cost savings.

Qualifications or requirements (e.g., education, skills)

• Bachelor’s degree in marketing, Business Administration, or a related field; a post-graduate qualification in Marketing is highly desirable.
• Demonstrated ability to develop comprehensive brand and marketing strategies and present complex concepts effectively to executive leadership.
• Active membership in recognized professional bodies (e.g., Marketing Society of Kenya – MSK).
• Data-driven mindset with a strong affinity for numbers, balancing rigorous analytical skills with creative problem-solving.
• Outstanding communication and presentation skills; a self-driven, solutions-oriented collaborator.

Experience needed

• Minimum of 5+ years of proven experience in Brand Management, with a strong preference for candidates from the FMCG sector.
• Proven track record of managing multi-disciplinary projects under strict deadlines with exceptional attention to detail.

• Strategic Brand Planning: Translate brand positioning and consumer insights into actionable go-to-market strategies and growth interventions across new segments and geographies.
• Performance Analytics & Reporting: Monitor internal and external brand health via weekly tracking and ROI analysis; provide data-driven recommendations and comprehensive post-campaign evaluations to stakeholders.
• Market Intelligence: Conduct trade visits and competitor benchmarking to identify opportunities for product renovation, pricing strategy adjustments, and channel-specific needs.
• Financial & Budgetary Oversight: Manage allocated marketing budgets and drive brand pricing architecture by balancing competitive landscapes with margin requirements.
• Operational Execution: Lead advertising activities and manage brand assets—including artwork, licensing, and labeling—ensuring all collateral meets brand standards and regulatory status.
• Cross-Functional Collaboration: Partner with Sales, Product Development, and Procurement to align marketing goals with operational capabilities and optimize vendor negotiations for cost savings.

• Data-driven mindset with a strong affinity for numbers, balancing rigorous analytical skills with creative problem-solving.
• Outstanding communication and presentation skills; a self-driven, solutions-oriented collaborator.

• Bachelor’s degree in marketing, Business Administration, or a related field; a post-graduate qualification in Marketing is highly desirable.
• Demonstrated ability to develop comprehensive brand and marketing strategies and present complex concepts effectively to executive leadership.
• Active membership in recognized professional bodies (e.g., Marketing Society of Kenya – MSK).