Background

Our client, a premium Made-in-Kenya accessories brand rooted in heritage, craftsmanship, and sustainability, is seeking a Brand Content & Marketing Executive with strong aesthetic judgment, strategic thinking, and hands-on content creation skills. This role is responsible for translating business goals into compelling brand storytelling and personally executing high-quality content across multiple channels, while safeguarding and elevating brand integrity.

Key Responsibilities:

• Translate business objectives (sales targets, launches, growth priorities) into clear content strategies, themes, and campaigns.
• Develop and manage a structured marketing and content calendar aligned with commercial goals, seasonal moments, and brand priorities.
• Independently conceptualize, create, and publish on-brand written, visual, and video content across social and digital platforms (e.g., Instagram, TikTok, LinkedIn).
• Maintain a consistent brand voice, visual language, and premium aesthetic across all content and touchpoints.
• Create intermediate-level visual assets, including social posts, stories, simple layouts, presentations, and campaign materials.
• Provide creative direction by developing moodboards, shot lists, and briefs, and coordinating photo/video shoots and freelancers.
• Identify and manage influencer, PR, and partnership opportunities, including gifting, collaborations, launches, and events.
• Track and analyze content and campaign performance, extract insights, and refine strategy based on data, trends, and brand objectives.

Key Qualifications:

• Bachelor’s degree in Marketing, Communications, Fashion & Design, or a related field.
• Proven experience in brand content, marketing, or storytelling roles within fashion, lifestyle, or premium consumer brands.
• Excellent writing, storytelling, and visual communication skills with strong attention to detail.
• Proficiency in graphic design and content creation tools and ability to edit photo/video for social platforms.
• High level of self-direction, accountability, and familiarity with social media platforms, content scheduling, analytics, and emerging AI-powered marketing or design tools.

Company Overview:

Summit Recruitment and Search Africa is a leading Recruitment and Executive Search agency headquartered in Kenya providing outstanding talent to a wide range of companies and NGOs in various business sectors across Africa.

Summit Recruitment & Search, as a policy, does not charge any fee as a pre-employment or post-employment requirement.

• Translate business objectives (sales targets, launches, growth priorities) into clear content strategies, themes, and campaigns.
• Develop and manage a structured marketing and content calendar aligned with commercial goals, seasonal moments, and brand priorities.
• Independently conceptualize, create, and publish on-brand written, visual, and video content across social and digital platforms (e.g., Instagram, TikTok, LinkedIn).
• Maintain a consistent brand voice, visual language, and premium aesthetic across all content and touchpoints.
• Create intermediate-level visual assets, including social posts, stories, simple layouts, presentations, and campaign materials.
• Provide creative direction by developing moodboards, shot lists, and briefs, and coordinating photo/video shoots and freelancers.
• Identify and manage influencer, PR, and partnership opportunities, including gifting, collaborations, launches, and events.
• Track and analyze content and campaign performance, extract insights, and refine strategy based on data, trends, and brand objectives.

• Strong aesthetic judgment
• Strategic thinking
• Hands-on content creation skills
• Excellent writing, storytelling, and visual communication skills
• Proficiency in graphic design and content creation tools
• Ability to edit photo/video for social platforms
• High level of self-direction and accountability
• Familiarity with social media platforms, content scheduling, and analytics
• Familiarity with emerging AI-powered marketing or design tools

• Bachelor’s degree in Marketing, Communications, Fashion & Design, or a related field.
• Proven experience in brand content, marketing, or storytelling roles within fashion, lifestyle, or premium consumer brands.
• Strong attention to detail.