Background

Liberty Life Assurance Kenya is a life insurance provider that has been providing relevant products to Kenyans for over 50 years. Our purpose at Liberty is to make a difference in people’s lives by making financial freedom possible. 

Job Summary

The role holder will be responsible for driving implementation of the sales strategy for the corporate market segment to ensure achievement of the department’s strategy through broker channels.

Key Responsibilities

• Participate in the formulation and implementation of the sales strategy in line with the overall growth strategy of the business.
• Identify broker business opportunities, negotiate and close business deals within the company’s quality business guidelines to increase market share.
• Manage and maintain existing corporate client relationships to identify opportunities for cross-selling, areas of growth and new business acquisition.
• Drive sales targets through focused partner relationships under the broker channel.
• Manage and recruit broker partners to identify opportunities for new business acquisition, cross-selling and upselling on existing business.
• Provide accurate and competitive quotations for all product lines and ensure they are delivered promptly to brokers and prospective clients.
• Conduct continuous product training for all brokers to ensure product knowledge and professionalism are upheld, and clients are advised appropriately to avoid misrepresentation.
• Manage a portfolio of strategic corporate clients to enhance increased revenue.
• Develop market intelligence on key portfolio accounts, competitor analysis and industry trends.
• Build excellent working relationships with internal teams, Marketing staff and other managers to increase sales opportunities and maximize revenue for the organization.

Qualifications

• Bachelor’s Degree in Insurance, Marketing, or another business-related discipline.
• Diploma in Insurance (ACII or AIIK).
• Member of CII or IIK.

Experience

• 10 years’ experience in the insurance industry, 3 of which should be in a supervisory role.

Competencies

• Sales and marketing skills.
• Managing and executing strategy.
• In-depth understanding of insurance operations and concepts.
• Knowledge of insurance regulatory requirements.
• Knowledge of underwriting processes, procedures and concepts.
• Insurance product knowledge.
• Stakeholder management skills.
• Formulating strategies and concepts.
• Entrepreneurial and commercial thinking.
• Planning and organizing.
• Relating and networking.
• Working with people.
• Adapting and responding to change.
• Deciding and initiating action.
• Persuading and influencing.
• Presenting and communicating information.

• Participate in the formulation and implementation of the sales strategy in line with the overall growth strategy of the business.
• Identify broker business opportunities, negotiate and close business deals within the company’s quality business guidelines to increase market share.
• Manage and maintain existing corporate client relationships to identify opportunities for cross-selling, areas of growth and new business acquisition.
• Drive sales targets through focused partner relationships under the broker channel.
• Manage and recruit broker partners to identify opportunities for new business acquisition, cross-selling and upselling on existing business.
• Provide accurate and competitive quotations for all product lines and ensure they are delivered promptly to brokers and prospective clients.
• Conduct continuous product training for all brokers to ensure product knowledge and professionalism are upheld, and clients are advised appropriately to avoid misrepresentation.
• Manage a portfolio of strategic corporate clients to enhance increased revenue.
• Develop market intelligence on key portfolio accounts, competitor analysis and industry trends.
• Build excellent working relationships with internal teams, Marketing staff and other managers to increase sales opportunities and maximize revenue for the organization.

• Sales and marketing skills.
• Managing and executing strategy.
• In-depth understanding of insurance operations and concepts.
• Knowledge of insurance regulatory requirements.
• Knowledge of underwriting processes, procedures and concepts.
• Insurance product knowledge.
• Stakeholder management skills.
• Formulating strategies and concepts.
• Entrepreneurial and commercial thinking.
• Planning and organizing.
• Relating and networking.
• Working with people.
• Adapting and responding to change.
• Deciding and initiating action.
• Persuading and influencing.
• Presenting and communicating information.

• Bachelor’s Degree in Insurance, Marketing, or another business-related discipline.
• Diploma in Insurance (ACII or AIIK).
• Member of CII or IIK.