Background

AA Kenya is the oldest and largest automobile association in Kenya with over 100,000 members and branch offices in all major towns countrywide. Internationally we are affiliated with the Fédération Internationale de l'Automobile (FIA) which represents over 100 million motorists worldwide.

Role Description

The position holder will take full ownership of branch operations, providing strategic, operational, and commercial leadership.

Key Responsibilities:

• Drive business growth by identifying new opportunities, increasing product/service uptake, and delivering revenue targets.
• Lead branch operations to ensure efficient service delivery, productivity, and achievement of branch objectives.
• Develop and maintain strategic partnerships to expand market reach and strengthen business networks.
• Deliver exceptional customer experience by ensuring consistent service standards and proactive client engagement.
• Strengthen community presence in Garissa through local partnerships, outreach activities, and referral networks to grow membership and sales
• Lead, coach, and motivate the branch team to improve performance, accountability, and collaboration.
• Ensure operational excellence and compliance with internal policies, controls, and regulatory requirements.
• Prepare and track sales/activity plans and performance reports, using insights to improve results.

Minimum Requirements:

• Bachelor’s degree in Business Management or a related field.
• Minimum of 4 years’ relevant experience, with at least 2 years in a leadership/management role.
• Demonstrated success in business development, sales, and revenue growth.
• Strong negotiation, relationship management, and stakeholder engagement skills.
• Proven ability to lead teams and manage branch/operational performance.

Core Competencies

• Strong commercial acumen and target orientation.
• Leadership, coaching, and performance management.
• Customer-centric mindset and problem-solving ability.
• Planning, reporting, and decision-making skills.

• Drive business growth by identifying new opportunities, increasing product/service uptake, and delivering revenue targets.
• Lead branch operations to ensure efficient service delivery, productivity, and achievement of branch objectives.
• Develop and maintain strategic partnerships to expand market reach and strengthen business networks.
• Deliver exceptional customer experience by ensuring consistent service standards and proactive client engagement.
• Strengthen community presence in Garissa through local partnerships, outreach activities, and referral networks to grow membership and sales
• Lead, coach, and motivate the branch team to improve performance, accountability, and collaboration.
• Ensure operational excellence and compliance with internal policies, controls, and regulatory requirements.
• Prepare and track sales/activity plans and performance reports, using insights to improve results.

• Strong commercial acumen and target orientation.
• Leadership, coaching, and performance management.
• Customer-centric mindset and problem-solving ability.
• Planning, reporting, and decision-making skills.
• Strong negotiation, relationship management, and stakeholder engagement skills.
• Proven ability to lead teams and manage branch/operational performance.

• Bachelor’s degree in Business Management or a related field.
• Minimum of 4 years’ relevant experience, with at least 2 years in a leadership/management role.
• Demonstrated success in business development, sales, and revenue growth.