About Optimum Hospital

Optimum Hospital has been at the forefront of providing patient focused care and exceptional clinical services to the people of Kenya from Nakuru. We provide a broad range of services which cut across various medical fields the ultimate aim of which is to take care of you and support you, and your family through what may be a distressing period. The Hospital has been thoughtfully planned and equipped to support the highest levels of patient safety, service excellence and quality clinical care. We believe that the patient rooms are some of the best in Nakuru. The hospital is equipped throughout with leading-edge equipment that has become one of the hallmarks of the Nakuru Medical Industry

Key Responsibilities

Revenue Growth and New Business

• Identify and pursue new business opportunities with corporate clients, insurers, NGOs and community groups
• Support onboarding of new corporate and institutional clients
• Track and report revenue from new business initiatives
• Take part in negotiations and proposal development, guided by the Head of Business Development

Patient and Client Acquisition

• Source new patients and clients through outreach, referrals, activations and partnerships
• Conduct field visits to corporates, schools, churches, NGOs and community organizations
• Coordinate client onboarding and service familiarization
• Maintain an updated pipeline of prospective clients and partners

Marketing Campaigns and Brand Awareness

• Support the planning and timely execution of digital, field, outreach and promotional campaigns
• Coordinate logistics for activations, medical camps and promotional events, and monitor campaign performance
• Support brand visibility, including content for social media and corporate communications
• Represent the organization professionally in marketing and community forums, and gather client feedback

Stakeholder Management, Reporting and Cost Control

• Build and maintain relationships with corporate clients, insurers, community leaders and referral partners
• Support CRM activities, partnership agreements and service utilization reviews
• Prepare periodic reports on leads, conversions, campaigns and partnerships, and share market intelligence on competitors, pricing and service gaps
• Run marketing activities within approved budgets and recommend cost-effective approaches

Qualifications and Experience

• Bachelor’s degree in Marketing, Business Administration, Communications or a related field
• 2–4 years’ experience in business development or marketing, preferably in healthcare or the service industry
• Proven experience in client acquisition or sales support
• Certification in Sales, Marketing or Business Development is an added advantage
• Healthcare marketing exposure is preferred

Skills and Competencies

• Sales and lead generation
• Marketing campaign execution
• Client relationship management
• Market research and reporting
• Basic digital marketing knowledge
• Strong communication and presentation skills
• Negotiation and persuasion
• Results orientation, planning and organization
• Team collaboration and a customer-centric mindset

• Identify and pursue new business opportunities with corporate clients, insurers, NGOs and community groups
• Support onboarding of new corporate and institutional clients
• Track and report revenue from new business initiatives
• Take part in negotiations and proposal development, guided by the Head of Business Development
• Source new patients and clients through outreach, referrals, activations and partnerships
• Conduct field visits to corporates, schools, churches, NGOs and community organizations
• Coordinate client onboarding and service familiarization
• Maintain an updated pipeline of prospective clients and partners
• Support the planning and timely execution of digital, field, outreach and promotional campaigns
• Coordinate logistics for activations, medical camps and promotional events, and monitor campaign performance
• Support brand visibility, including content for social media and corporate communications
• Represent the organization professionally in marketing and community forums, and gather client feedback
• Build and maintain relationships with corporate clients, insurers, community leaders and referral partners
• Support CRM activities, partnership agreements and service utilization reviews
• Prepare periodic reports on leads, conversions, campaigns and partnerships, and share market intelligence on competitors, pricing and service gaps
• Run marketing activities within approved budgets and recommend cost-effective approaches

• Sales and lead generation
• Marketing campaign execution
• Client relationship management
• Market research and reporting
• Basic digital marketing knowledge
• Strong communication and presentation skills
• Negotiation and persuasion
• Results orientation, planning and organization
• Team collaboration and a customer-centric mindset

• Bachelor’s degree in Marketing, Business Administration, Communications or a related field
• 2–4 years’ experience in business development or marketing, preferably in healthcare or the service industry
• Proven experience in client acquisition or sales support
• Certification in Sales, Marketing or Business Development is an added advantage
• Healthcare marketing exposure is preferred