Position Summary

Reporting to the General Manager, the Category Manager will oversee the F&B category strategy, manage key retail accounts, and deliver sales growth and margin targets. The role requires an in-depth understanding of the FMCG market and retail dynamics, ensuring strategic execution across accounts and strong market presence.

Key Duties & Responsibilities

Category Strategy & Portfolio Management

• Develop and execute the annual category plan (assortment, pricing, promotions).
• Analyze market trends and consumer behavior to identify growth opportunities.
• Provide forecasts and margin guidance to support procurement and business planning.

Key Account Management

• Own relationships with key retail accounts (e.g., Naivas, Carrefour, QuickMart).
• Conduct monthly reviews with buyers, including performance and promotional activities.
• Negotiate pricing, listings, promotions, and shelf space with retail partners.

Sales Team Leadership & Coordination

• Lead and manage Sales Team Leaders, setting revenue and execution targets.
• Monitor and drive sales team performance, ensuring KPIs are met.

Financial & Performance Accountability

• Deliver monthly performance reports and track category revenue, margin, and distribution depth.
• Ensure commercial agreements are documented and enforced.

Market Intelligence & Competitive Analysis

• Maintain ongoing competitor analysis and provide actionable insights.
• Prepare quarterly intelligence reports on market trends and category growth.

Qualifications & Experience

• Bachelor’s Degree in Business Administration, Marketing, or related field.
• 7–10 years experience in FMCG sales or category management, with proven track record in managing F&B categories.
• Strong experience in negotiating with retail chains and managing buyer relationships.
• Professional certification in Sales, Marketing, or Category Management is a plus.

• Develop and execute the annual category plan (assortment, pricing, promotions).
• Analyze market trends and consumer behavior to identify growth opportunities.
• Provide forecasts and margin guidance to support procurement and business planning.
• Own relationships with key retail accounts (e.g., Naivas, Carrefour, QuickMart).
• Conduct monthly reviews with buyers, including performance and promotional activities.
• Negotiate pricing, listings, promotions, and shelf space with retail partners.
• Lead and manage Sales Team Leaders, setting revenue and execution targets.
• Monitor and drive sales team performance, ensuring KPIs are met.
• Deliver monthly performance reports and track category revenue, margin, and distribution depth.
• Ensure commercial agreements are documented and enforced.
• Maintain ongoing competitor analysis and provide actionable insights.
• Prepare quarterly intelligence reports on market trends and category growth.

• FMCG market understanding
• Retail dynamics understanding
• Negotiation skills
• Buyer relationship management
• Sales team leadership
• Performance monitoring
• Market trend analysis
• Competitive analysis

• Bachelor’s Degree in Business Administration, Marketing, or related field.
• 7–10 years experience in FMCG sales or category management, with proven track record in managing F&B categories.
• Strong experience in negotiating with retail chains and managing buyer relationships.
• Professional certification in Sales, Marketing, or Category Management is a plus.