Vacancy title:
Channel Manager - Off Trade

[Type: FULL_TIME, Industry: Manufacturing, Category: Management]

Jobs at:
Diageo

Deadline of this Job:
Friday, September 5 2025

Duty Station:
kenya | Nairobi | Kenya

Summary
Date Posted: Saturday, August 23 2025, Base Salary: Not Disclosed

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JOB DETAILS:

Role Responsibilities:

• Execute commercial off-trade calendar management.
• Tailor brand & portfolio activities into channel & customer programs aligned with commercial plans.
• Contribute to trade strategy development focusing on Off-trade and wholesale segments while identifying opportunities and risks for business value delivery.
• Develop scalable insight-driven programs for modern trade segments across customers.
• Design customer-specific retail/segment programs aimed at boosting traffic, basket size, or conversion rates.
• Collaborate closely with agency resources, finance, legal teams, and distributor partners.
• Utilize data insights and possess knowledge of modern trade customers/shoppers/key segments.
• Oversee in-store/bar programs from initial brief through toolkit development to execution support and M&E (Measurement & Evaluation).
• Ensure commercially viable programs driving category growth beyond brand expectations are implemented effectively.

Experience / Skills Required:

•  +5 years proven track record in Marketing or Sales (Customer Marketing).
• Strong creative judgment paired with solid commercial understanding of customer/shopper dynamics.
• Deep familiarity with off-trade channels enabling brilliant shopper program development.
• Ability to navigate Diageo’s network efficiently using influence across various organizational levels—decisive action is key here!
• Inspire agencies towards delivering exceptional work; experience working alongside key customers is advantageous.

Work Hours: 8

Experience in Months: 60

Level of Education: bachelor degree

Job application procedure

Interested and qualified? Go to Diageo on diageo.wd3.myworkdayjobs.com to apply

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