Background information about the job or company (e.g., role context, company overview)

Bayer is a Life Science company with a more than 150-year history and core competencies in the areas of health care and agriculture. With our innovative products, we are contributing to finding solutions to some of the major challenges of our time. Bayer group An analysis by well-known branding agency Interbrand in 2015 valued the Bayer brand at €6.3...

Responsibilities or duties

Sales Execution Discipline

• Define and embed clear execution standards across CFUs (prioritisation, call discipline, coverage models, execution cadence)
• Strengthen execution rigor in distributor, territory, and channel management
• Ensure consistency in execution practices while allowing for market-level adaptation

Distributor & Channel Performance

• Drive distributor segmentation and prioritisation in partnership with Go-to-Market and Commercial Insights
• Establish performance expectations for priority distributors
• Support CFUs in improving sell-out execution and distributor effectiveness

Performance Routines & Governance

• Design and embed effective commercial routines (monthly performance reviews, execution check-ins)
• Partner with Commercial Insights to ensure reviews are data-led and action-oriented
• Identify execution gaps early and support corrective actions

Capability & Ways of Working

• Build execution capability through playbooks, tools, and coaching
• Support the shift from activity-based selling to priority- and outcome-based execution
• Reinforce a performance culture grounded in focus, accountability, and follow-through. Leveraging on AI in strengthening sales and commercial performance across the team.

Key Working Relations

• Part of the Commercial Operations execution sub-squad
• Works day-to-day with Go-to-Market and Commercial Insights & Performance
• Partners closely with CFU sales teams and leaders
• Interfaces with Value Proposition teams where execution alignment is required

Qualifications or requirements (e.g., education, skills)

Experience, Skills and Qualifications

• 6–10 years’ experience in sales execution, commercial excellence, or sales operations
• Strong understanding of distributor-based go-to-market models
• Experience driving execution discipline in emerging or transforming markets
• Practical, field-oriented, and comfortable influence without authority
• Masters/ Degree in business, marketing, or related field.

• Define and embed clear execution standards across CFUs (prioritisation, call discipline, coverage models, execution cadence)
• Strengthen execution rigor in distributor, territory, and channel management
• Ensure consistency in execution practices while allowing for market-level adaptation
• Drive distributor segmentation and prioritisation in partnership with Go-to-Market and Commercial Insights
• Establish performance expectations for priority distributors
• Support CFUs in improving sell-out execution and distributor effectiveness
• Design and embed effective commercial routines (monthly performance reviews, execution check-ins)
• Partner with Commercial Insights to ensure reviews are data-led and action-oriented
• Identify execution gaps early and support corrective actions
• Build execution capability through playbooks, tools, and coaching
• Support the shift from activity-based selling to priority- and outcome-based execution
• Reinforce a performance culture grounded in focus, accountability, and follow-through. Leveraging on AI in strengthening sales and commercial performance across the team.

• Strong understanding of distributor-based go-to-market models
• Experience driving execution discipline in emerging or transforming markets
• Practical, field-oriented, and comfortable influence without authority

• Masters/ Degree in business, marketing, or related field.