Job Summary

We are seeking an experienced Commercial Manager to oversee the commercial operations of a growing beekeeping and honey production business. The successful candidate will be responsible for driving sales, developing markets, managing key customers, improving revenue, and ensuring the commercial success of the company's honey and bee-product operations.

Key Responsibilities

• Develop and implement commercial strategies to increase sales and market share.
• Identify and develop new markets for honey and other bee products.
• Manage relationships with distributors, wholesalers, retailers, processors, and institutional customers.
• Develop and maintain a strong customer and business partner network.
• Monitor market trends, competitor activities, pricing, and customer preferences.
• Develop sales forecasts, budgets, and commercial targets.
• Lead negotiations with customers and business partners.
• Monitor sales performance and ensure achievement of revenue targets.
• Coordinate with production and beekeeping teams to align supply with market demand.
• Support product development, packaging, branding, and market positioning.
• Develop pricing strategies that support profitability and competitiveness.
• Prepare regular sales, market, and commercial performance reports.
• Identify opportunities for expansion into local, regional, and export markets.
• Ensure compliance with company policies and applicable commercial and food industry requirements.
• Build and lead high-performing sales and commercial teams.

Qualifications & Experience

• Bachelor’s Degree in Business Administration, Marketing, Agribusiness, Agriculture, Food Science, Economics, or a related field.
• Minimum 7 years of relevant commercial, sales, business development, or agribusiness experience.
• Experience in commercial beekeeping, honey, agricultural products, food processing, FMCG, or related industries will be highly advantageous.
• Proven track record in sales growth, market development, customer acquisition, and revenue generation.
• Strong understanding of commercial operations and market development.
• Excellent negotiation, communication, leadership, and relationship-management skills.
• Strong analytical and financial management skills.
• Ability to work in a field-based environment and travel as required.

Key Performance Areas

• Sales and revenue growth
• Market expansion
• Customer acquisition and retention
• Profitability improvement
• Business development
• Key account management
• Commercial team performance

• Develop and implement commercial strategies to increase sales and market share.
• Identify and develop new markets for honey and other bee products.
• Manage relationships with distributors, wholesalers, retailers, processors, and institutional customers.
• Develop and maintain a strong customer and business partner network.
• Monitor market trends, competitor activities, pricing, and customer preferences.
• Develop sales forecasts, budgets, and commercial targets.
• Lead negotiations with customers and business partners.
• Monitor sales performance and ensure achievement of revenue targets.
• Coordinate with production and beekeeping teams to align supply with market demand.
• Support product development, packaging, branding, and market positioning.
• Develop pricing strategies that support profitability and competitiveness.
• Prepare regular sales, market, and commercial performance reports.
• Identify opportunities for expansion into local, regional, and export markets.
• Ensure compliance with company policies and applicable commercial and food industry requirements.
• Build and lead high-performing sales and commercial teams.

• Excellent negotiation, communication, leadership, and relationship-management skills.
• Strong analytical and financial management skills.
• Ability to work in a field-based environment and travel as required.

• Bachelor’s Degree in Business Administration, Marketing, Agribusiness, Agriculture, Food Science, Economics, or a related field.
• Minimum 7 years of relevant commercial, sales, business development, or agribusiness experience.
• Experience in commercial beekeeping, honey, agricultural products, food processing, FMCG, or related industries will be highly advantageous.
• Proven track record in sales growth, market development, customer acquisition, and revenue generation.
• Strong understanding of commercial operations and market development.