Digital Green is a global development organization that empowers smallholder farmers to lift themselves out of poverty by harnessing the collective power of technology and grassroots-level partnerships.

When farmers have the tools they need to connect with one another, they’re far more likely to apply what they’ve learned on their farms and in their households – improving their own livelihoods and those of others in their community, in a manner that’s nutrition-sensitive, climate-resilient, and inclusive.

Since day one, our deeply committed, curious and collaborative team has been challenged and inspired. We’ve tried and failed and tried again, and have ultimately become leaders in using technology for global development.

Consultant -Content Specialist (Africa)

Job Type

Full Time

Qualification

BA/BSc/HND

Experience

3 - 4 years

Location

Nairobi

Job Field

Consultancy , Media / Advertising / Branding

Key Responsibilities

Content Strategy

• Collaborate with regional teams to co-create localized ad copies, creatives, and campaign messaging based on local crops, languages, and market dynamics
• Work closely with regional teams to plan and execute contextually relevant campaigns based on local crops, weather patterns, market conditions, and farmer needs
• Localize acquisition content for different regions, languages, and crop seasons
• Create content for push notifications, in-app messages, WhatsApp/SMS, and feature education
• Design onboarding, activation, and feature discovery journeys in collaboration with product and growth teams
• Develop seasonal and event-based engagement campaigns and collaborate with performance marketers to plan integrated campaigns

Lifecycle Marketing & Channel Optimization

• Own and optimize lifecycle communication across:
  • Push notifications
  • In-app journeys (Plotline)
  • WhatsApp and other emerging channels
• Design and run A/B tests on message timing, tone, format, creatives, and personalization
• Define segmentation logic and campaign triggers based on behavior, geography, and crop context
• Partner with design and product teams to ensure high-quality, conversion-focused creatives
• Establish best practices for cadence, frequency, and fatigue management

Social Media & Content Growth

• Build and execute a content strategy aligned to product features, farmer pain points, and seasonal relevance
• Plan and publish posts, reels, stories, and campaigns to drive engagement and brand recall
• Track and optimize performance across reach, engagement, follower growth, and conversions
• Experiment with content formats to create top-of-funnel awareness and product pull

Brand & Cross-functional Collaboration

• Maintain a consistent FarmerChat brand voice across all user touchpoints
• Stay updated on agri-tech, content, and digital marketing trends to inform campaigns

What We’re Looking For

• 3-4+ years of experience in growth, product, or performance content
• Strong understanding of digital marketing funnels and lifecycle marketing
• Experience with MoEngage, or marketing automation platforms (preferred)
• Excellent writing and storytelling skills in regional languages.
• Data-driven mindset with experimentation experience

• Collaborate with regional teams to co-create localized ad copies, creatives, and campaign messaging based on local crops, languages, and market dynamics
• Work closely with regional teams to plan and execute contextually relevant campaigns based on local crops, weather patterns, market conditions, and farmer needs
• Localize acquisition content for different regions, languages, and crop seasons
• Create content for push notifications, in-app messages, WhatsApp/SMS, and feature education
• Design onboarding, activation, and feature discovery journeys in collaboration with product and growth teams
• Develop seasonal and event-based engagement campaigns and collaborate with performance marketers to plan integrated campaigns
• Own and optimize lifecycle communication across: Push notifications, In-app journeys (Plotline), WhatsApp and other emerging channels
• Design and run A/B tests on message timing, tone, format, creatives, and personalization
• Define segmentation logic and campaign triggers based on behavior, geography, and crop context
• Partner with design and product teams to ensure high-quality, conversion-focused creatives
• Establish best practices for cadence, frequency, and fatigue management
• Build and execute a content strategy aligned to product features, farmer pain points, and seasonal relevance
• Plan and publish posts, reels, stories, and campaigns to drive engagement and brand recall
• Track and optimize performance across reach, engagement, follower growth, and conversions
• Experiment with content formats to create top-of-funnel awareness and product pull
• Maintain a consistent FarmerChat brand voice across all user touchpoints
• Stay updated on agri-tech, content, and digital marketing trends to inform campaigns

• Growth marketing
• Product marketing
• Performance marketing
• Digital marketing funnels
• Lifecycle marketing
• MoEngage (preferred)
• Marketing automation platforms
• Writing skills
• Storytelling skills
• Regional languages
• Data-driven mindset
• Experimentation

• BA/BSc/HND
• 3-4+ years of experience in growth, product, or performance content
• Strong understanding of digital marketing funnels and lifecycle marketing
• Experience with MoEngage, or marketing automation platforms (preferred)
• Excellent writing and storytelling skills in regional languages.
• Data-driven mindset with experimentation experience