Sheer Logic Management Consultants (SLMC) was incorporated in 1997 as a limited liability company whose overall aim is to provide Human Resource consultancy and training services to a diverse set of industries and economic sectors; both private and public. Our Mission Improve the operational effectiveness of our client, by developing solutions that bui...

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Consumer & Market Insights Specialist – Commercial Performance (250k)

Job Type

Full Time

Qualification

BA/BSc/HND

Experience

3 years

Location

Nairobi

Job Field

Marketing & Communication

Responsibilities

• Support commercial execution by delivering specialist analytics in areas such as market share growth, pricing, promotions, and trade development planning.
• Run custom market insight projects including forecasting, elasticity modelling, and advanced analytics.
• Analyse retail, consumer panel, and brand tracking data, integrating with commerce and channel information to generate actionable insights.
• Partner with customer development teams to enable data-led growth strategies, including joint business planning, channel strategy, and retailer negotiations.
• Identify and leverage shopping and basket insights to drive penetration and growth.
• Collaborate with global insights and analytics teams to bring best practices into local execution.

Requirements

• Bachelor’s degree in business, economics, or marketing.
• 3+ years of experience in analytics, consumer insights, customer development, or finance.
• Strong analytical skills with confidence in working with data and numbers.
• Business acumen and organisational awareness.
• Ability to interpret data and craft compelling stories that influence stakeholders.
• Creative problem-solving and resilience in managing priorities independently.
• Expertise in marketing fundamentals (6Ps), category management, retailer partnerships, and assortment optimisation.
• Proficiency in Excel, BI platforms, and data visualisation tools.
• Experience with forecasting, elasticity modelling, and research analytics methodologies.
• Strong communication and stakeholder management skills.
• Passion for high performance and accountability for results.
• Personal mastery, resilience, and wellbeing focus.
• Consumer-centric mindset, always seeking better ways to serve.
• Purpose-driven leadership with humility and service orientation.
• Agility to learn, unlearn, and adapt in a fast-changing environment.

Check how your CV aligns with this job

• Support commercial execution by delivering specialist analytics in areas such as market share growth, pricing, promotions, and trade development planning.
• Run custom market insight projects including forecasting, elasticity modelling, and advanced analytics.
• Analyse retail, consumer panel, and brand tracking data, integrating with commerce and channel information to generate actionable insights.
• Partner with customer development teams to enable data-led growth strategies, including joint business planning, channel strategy, and retailer negotiations.
• Identify and leverage shopping and basket insights to drive penetration and growth.
• Collaborate with global insights and analytics teams to bring best practices into local execution.

• Strong analytical skills with confidence in working with data and numbers.
• Business acumen and organisational awareness.
• Ability to interpret data and craft compelling stories that influence stakeholders.
• Creative problem-solving and resilience in managing priorities independently.
• Expertise in marketing fundamentals (6Ps), category management, retailer partnerships, and assortment optimisation.
• Proficiency in Excel, BI platforms, and data visualisation tools.
• Experience with forecasting, elasticity modelling, and research analytics methodologies.
• Strong communication and stakeholder management skills.
• Passion for high performance and accountability for results.
• Personal mastery, resilience, and wellbeing focus.
• Consumer-centric mindset, always seeking better ways to serve.
• Purpose-driven leadership with humility and service orientation.
• Agility to learn, unlearn, and adapt in a fast-changing environment.

• Bachelor’s degree in business, economics, or marketing.
• 3+ years of experience in analytics, consumer insights, customer development, or finance.