Hotpoint Appliances Ltd was established in 1984. Its first store was located in the Sarit Centre shopping mall in Nairobi. In late 1990s Hotpoint was awarded the Sole Distributorship Agency for LG Electronics. Later on, it went on to acquire agencies for other global brands including Ariston, Westpoint and Kenwood. 

Job Purpose

Produce a high volume of fresh, on-trend content for Hotpoint and the brands in our portfolio. Content Creators are fast, agile and always on top of what is working online.

Key responsibilities

• Plan, shoot, edit and publish short-form video and photo content for Instagram, TikTok, Facebook, LinkedIn, YouTube and the website
• Spot trends, sounds and formats early and turn them into on-brand content within days, not weeks
• Produce product demos, unboxings, how-to videos, and in-store and event coverage
• Work with the marketing team to support campaign content plans
• Follow brand guidelines for Hotpoint and for partner brands
• Support influencer and creator activations with briefs, on-set direction and edits
• Track content performance and use the results to improve what gets made next
• Keep an organized content library of raw and final files

Key measures of success

• Number of content pieces delivered each week against the content plan
• Engagement, reach and follower growth on owned channels
• Speed from trend spotted to content published
• Share of content approved first time

Skills and experience

• 1–3 years creating content for a brand, agency or own channels (a strong portfolio matters more than a degree)
• Confident with phone and camera shooting, lighting and sound
• Fast editor in CapCut, Premiere Pro, Final Cut or similar; Canva or Adobe skills are a plus
• Lives on social media and understands what works on each platform
• Confident on camera, or comfortable directing others
• Agile, curious and happy to work to tight deadlines
• Interest in tech, home appliances or lifestyle content is a plus

What success looks like in 6 months

• Delivering an agreed weekly content quota with consistent quality
• At least one content series running on owned channels

• Plan, shoot, edit and publish short-form video and photo content for Instagram, TikTok, Facebook, LinkedIn, YouTube and the website
• Spot trends, sounds and formats early and turn them into on-brand content within days, not weeks
• Produce product demos, unboxings, how-to videos, and in-store and event coverage
• Work with the marketing team to support campaign content plans
• Follow brand guidelines for Hotpoint and for partner brands
• Support influencer and creator activations with briefs, on-set direction and edits
• Track content performance and use the results to improve what gets made next
• Keep an organized content library of raw and final files

• Confident with phone and camera shooting, lighting and sound
• Fast editor in CapCut, Premiere Pro, Final Cut or similar; Canva or Adobe skills are a plus
• Lives on social media and understands what works on each platform
• Confident on camera, or comfortable directing others
• Agile, curious and happy to work to tight deadlines
• Interest in tech, home appliances or lifestyle content is a plus

• Diploma
• 1–3 years creating content for a brand, agency or own channels (a strong portfolio matters more than a degree)