Background

Kilimall is a leading e-commerce platform in Africa. We are looking for a creative and dynamic Content Creator to join our team.

Responsibilities

• Develop and execute creative content for social media platforms.
• Ensure content posted on social media aligns with Kilimall's brand.
• Plan and maintain a content calendar based on marketing and branding objectives.
• Research current social media trends, topics, and audience interests to develop relevant content.
• Write engaging captions, scripts, headlines, and other marketing copy.
• Manage and publish content across platforms especially TikTok and YouTube.
• Monitor content performance using analytics and provide regular performance reports.
• Track audience engagement, reach, views, follower growth, and other relevant KPIs.

Qualifications & Experience

• Degree in Digital Marketing, Mass Communication, Journalism, Marketing, Public Relations, Media/Film Production, Graphic Design, Communications or related field.
• At least 1 year experience backed with portfolio or link to previous work.
• Experience managing a brand's social media pages is a strong advantage.
• Content creation technical skills: Copywriting, script writing and basic understanding of video editing process.
• Communication skills: Strong written and verbal communication, ability to develop creative concepts and persuasive communication skills.
• Digital marketing knowledge: SEO, social media marketing, content strategy, analytics and reporting, paid advertising, audience research. Understanding algorithms, trends, hashtags and audience engagement.

• Develop and execute creative content for social media platforms.
• Ensure content posted on social media aligns with Kilimall's brand.
• Plan and maintain a content calendar based on marketing and branding objectives.
• Research current social media trends, topics, and audience interests to develop relevant content.
• Write engaging captions, scripts, headlines, and other marketing copy.
• Manage and publish content across platforms especially TikTok and YouTube.
• Monitor content performance using analytics and provide regular performance reports.
• Track audience engagement, reach, views, follower growth, and other relevant KPIs.

• Copywriting
• Script writing
• Video editing
• Strong written and verbal communication
• Creative concept development
• Persuasive communication
• SEO
• Social media marketing
• Content strategy
• Analytics and reporting
• Paid advertising
• Audience research
• Understanding algorithms, trends, hashtags

• Degree in Digital Marketing, Mass Communication, Journalism, Marketing, Public Relations, Media/Film Production, Graphic Design, Communications or related field.
• At least 1 year experience backed with portfolio or link to previous work.
• Experience managing a brand's social media pages is a strong advantage.