Role Overview

The Sales Trainee will support the sales team in driving revenue growth by promoting and selling company products within Nairobi. This is a field-based role focused on customer acquisition, onboarding, relationship management, and collections support.

The role is ideal for a proactive, results-driven individual looking to build a career in sales, with hands-on exposure to market analysis, client engagement, and commercial operations.

Responsibilities or duties

• Identify and prospect new customers and business opportunities within assigned territories.
• Generate leads and convert them into active customers.
• Promote and sell company products, including fish, chicken, freezers, and related solutions.
• Support onboarding of new clients and ensure smooth account activation.
• Gather insights on market trends, customer preferences, and competitor activities
• Provide feedback to support pricing strategies and sales planning
• Monitor local market conditions and identify growth opportunities
• Build and maintain strong relationships with customers and agents
• Ensure high levels of customer satisfaction and retention
• Identify upselling and cross-selling opportunities within existing accounts
• Assist in developing and utilizing sales materials (presentations, proposals, product sheets)
• Participate in trade shows, exhibitions, and promotional events
• Support implementation of sales campaigns and marketing initiatives
• Follow up on customer payments to ensure timely collections
• Support adherence to company credit policies
• Maintain accurate records of sales and payments
• Assist in coordination of freezer installations and product deliveries
• Ensure proper documentation and reporting of sales activities

Key Performance Indicators (KPIs)

• Sales Performance
• Achieve assigned monthly sales targets (reviewed periodically based on market conditions)
• Meet targets for revenue, volume, and product mix
• Customer Acquisition
• Generate a minimum of 20 leads per month
• Convert at least 4 new customers monthly.
• Contribute to the annual target of 20 B2B agents.
• Account Management
• Maintain active engagement across all assigned accounts
• Achieve a churn rate of ≤18%
• Operations
• Support installation of at least 2 freezers per month
• Collections
• Ensure 100% collection of due payments for all sales
• Maintain compliance with company credit terms
• Commissions
• Commissions are based on paid sales only and aligned with target achievement.

Qualifications or requirements

• Diploma or Certificate in Sales, Marketing, Business Administration, or a related field.
• Exposure to FMCG, agri-products, or cold-chain sales is an added advantage.
• Experience working with B2B customers, agents, or distributors is a plus.
• Basic understanding of credit management and collections is desirable.

Experience needed

• Minimum of 6 Months to 1 year of relevant attachment or internship experience in sales and customer-facing roles is preferred.

• Identify and prospect new customers and business opportunities within assigned territories.
• Generate leads and convert them into active customers.
• Promote and sell company products, including fish, chicken, freezers, and related solutions.
• Support onboarding of new clients and ensure smooth account activation.
• Gather insights on market trends, customer preferences, and competitor activities
• Provide feedback to support pricing strategies and sales planning
• Monitor local market conditions and identify growth opportunities
• Build and maintain strong relationships with customers and agents
• Ensure high levels of customer satisfaction and retention
• Identify upselling and cross-selling opportunities within existing accounts
• Assist in developing and utilizing sales materials (presentations, proposals, product sheets)
• Participate in trade shows, exhibitions, and promotional events
• Support implementation of sales campaigns and marketing initiatives
• Follow up on customer payments to ensure timely collections
• Support adherence to company credit policies
• Maintain accurate records of sales and payments
• Assist in coordination of freezer installations and product deliveries
• Ensure proper documentation and reporting of sales activities

• Diploma or Certificate in Sales, Marketing, Business Administration, or a related field.
• Exposure to FMCG, agri-products, or cold-chain sales is an added advantage.
• Experience working with B2B customers, agents, or distributors is a plus.
• Basic understanding of credit management and collections is desirable.