Background

Prime Bank Ltd is one of the leading private banks in Kenya and was founded in 1992. Serving its customers for over 30 years, with a network of 23 branches, Prime Bank has the expertise to deliver flexible, efficient and personalized services.

Role Purpose

The CSR Manager will be responsible for developing, implementing, and managing the Bank’s Corporate Social Responsibility (CSR) strategy and community engagement initiatives in alignment with the Bank’s brand values, business objectives, and sustainability goals.

The role will also support Public Relations activities, stakeholder engagement, media relations, and represent the Bank at community, customer, industry, and corporate events. The ideal candidate should possess strong communication, relationship management, and public speaking skills with the ability to confidently represent the Bank both internally and externally.

Key Responsibilities:

CSR Strategy & Implementation

• Develop and execute the Bank’s CSR and sustainability strategy aligned with organizational objectives.
• Identify impactful CSR initiatives focusing on education, financial literacy, environmental sustainability, community development, health, and youth empowerment.
• Manage CSR budgets, timelines, partnerships, and project implementation.
• Monitor and evaluate CSR program effectiveness and prepare impact assessment reports.
• Ensure all CSR initiatives align with the Bank’s brand positioning and corporate values.
• Build long-term partnerships with NGOs, schools, community groups, and strategic stakeholders.
• Coordinate media engagement related to CSR activities and community programs.
• Draft press releases, speeches, talking points, event briefs, and communication materials (CSR related).
• Assist in managing external stakeholder relationships(CSR Partners) and corporate visibility initiatives.

Event Management & Community Engagement

• Plan and execute CSR events, sponsorship, customer forums, charity initiatives, and community activation’s.
• Represent the Bank at public functions, networking events, panel discussions, and stakeholder engagements.
• Work closely with branch teams and internal departments to drive community engagement initiatives.

Public Speaking & Brand Representation

• Serve as a confident and professional representative of the Bank during events and public engagements.
• Deliver presentations, speeches, and CSR updates to internal and external audiences.
• Act as a spokesperson for selected CSR and community initiatives when necessary.

Qualifications & Experience

• Bachelor’s Degree in Marketing, Communications, Public Relations, Corporate Affairs, Journalism, Business Administration, or a related field.
• Professional qualifications in CSR, Sustainability, PR, or Communications will be an added advantage.
• Minimum of 5–7 years’ experience in CSR, Public Relations, Corporate Communications, Brand Management, or related fields.
• Experience within the banking, financial services, or corporate sector is preferred.

Key Skills & Competencies

• Strong communication and interpersonal skills.
• Excellent public speaking and presentation abilities.
• Strong writing and content development skills.
• Relationship management and stakeholder engagement.
• Media and PR coordination skills.
• Project management and event coordination.
• Strategic thinking and problem-solving abilities.
• Ability to manage multiple projects simultaneously.
• Strong organizational and planning skills.
• Confident, professional, and polished demeanor.

Key Performance Indicators

• Successful execution of CSR initiatives and campaigns.
• Community engagement and partnership growth.
• Stakeholder satisfaction and relationship management.
• Event execution quality and participation levels.
• CSR reporting and impact measurement.
• Alignment of CSR initiatives with brand and business objectives.

Personal Attributes

• Passionate about community impact and social development.
• Creative, proactive, and solutions-oriented.
• High integrity and professionalism.
• Strong team player with leadership capabilities.
• Comfortable engaging with senior stakeholders and external audiences.
• Ability to represent the Bank confidently in public forums and media engagements.

• Develop and execute the Bank’s CSR and sustainability strategy aligned with organizational objectives.
• Identify impactful CSR initiatives focusing on education, financial literacy, environmental sustainability, community development, health, and youth empowerment.
• Manage CSR budgets, timelines, partnerships, and project implementation.
• Monitor and evaluate CSR program effectiveness and prepare impact assessment reports.
• Ensure all CSR initiatives align with the Bank’s brand positioning and corporate values.
• Build long-term partnerships with NGOs, schools, community groups, and strategic stakeholders.
• Coordinate media engagement related to CSR activities and community programs.
• Draft press releases, speeches, talking points, event briefs, and communication materials (CSR related).
• Assist in managing external stakeholder relationships(CSR Partners) and corporate visibility initiatives.
• Plan and execute CSR events, sponsorship, customer forums, charity initiatives, and community activation’s.
• Represent the Bank at public functions, networking events, panel discussions, and stakeholder engagements.
• Work closely with branch teams and internal departments to drive community engagement initiatives.
• Serve as a confident and professional representative of the Bank during events and public engagements.
• Deliver presentations, speeches, and CSR updates to internal and external audiences.
• Act as a spokesperson for selected CSR and community initiatives when necessary.

• Strong communication and interpersonal skills.
• Excellent public speaking and presentation abilities.
• Strong writing and content development skills.
• Relationship management and stakeholder engagement.
• Media and PR coordination skills.
• Project management and event coordination.
• Strategic thinking and problem-solving abilities.
• Ability to manage multiple projects simultaneously.
• Strong organizational and planning skills.
• Confident, professional, and polished demeanor.

• Bachelor’s Degree in Marketing, Communications, Public Relations, Corporate Affairs, Journalism, Business Administration, or a related field.
• Professional qualifications in CSR, Sustainability, PR, or Communications will be an added advantage.
• Minimum of 5–7 years’ experience in CSR, Public Relations, Corporate Communications, Brand Management, or related fields.
• Experience within the banking, financial services, or corporate sector is preferred.