Background information about the job or company (e.g., role context, company overview)

Sales & Marketing Jobs. Greenwheels Jobs. Looking for a sales and marketing job in Kenya? Greenwheels is hiring a Customer Acquisition Manager to develop customer acquisition strategies and drive revenue growth. The role is based in Nairobi and experience in building & managing DSR/agent networks is required.

Responsibilities or duties

Key Responsibilities

• Build and lead a high-performing acquisition team from pilot to 40+ people.
• Own targets, channel mix, conversion rates and CAC.
• Run experiments and scale winning channels and open satellite sales offices.
• Recruit, train and certify a commissioned sales force.
• Run a data-driven funnel with accurate attribution and reporting.
• Own acquisition policies & processes in our OS2 system.
• Ensure sales quality and integrity with QA, spot checks and commission clawback.
• Build institutional channels with SACCOs, stages and fleets.
• Work cross-functionally to convert paying customers into active drivers.

Qualifications or requirements (e.g., education, skills)

Qualifications

• 6–10 years in sales leadership in asset finance, PAYG or two-wheeler financing; 3+ years leading field sales.
• Proven experience building and managing DSR/agent networks of 30+ across multiple sites.
• Track record of hitting aggressive volume targets with funnel data to show how.
• Experience designing base-plus-commission structures that drive the right behaviour.
• Data-driven leader who manages by conversion rates, CAC and pipeline hygiene.
• Deep understanding of the boda economy and low-income segments; fluent in Swahili and English.
• Integrity proven; experience implementing sales compliance in high-pressure environments.

Nice to Have

• Mobility, boda or EV sector experience; familiarity with Nairobi’s stages and SACCOs.
• Hands-on with lead generation and AI-assisted sales tools (Meta lead forms, telesales systems, call analytics).
• Experience building lean sales ops in fast-growth settings.

• Build and lead a high-performing acquisition team from pilot to 40+ people.
• Own targets, channel mix, conversion rates and CAC.
• Run experiments and scale winning channels and open satellite sales offices.
• Recruit, train and certify a commissioned sales force.
• Run a data-driven funnel with accurate attribution and reporting.
• Own acquisition policies & processes in our OS2 system.
• Ensure sales quality and integrity with QA, spot checks and commission clawback.
• Build institutional channels with SACCOs, stages and fleets.
• Work cross-functionally to convert paying customers into active drivers.

• Sales leadership
• Customer acquisition strategies
• Team building and management
• Data analysis
• Experimentation and scaling
• Sales force recruitment and training
• Funnel management
• Acquisition policy and process development
• Sales quality assurance
• Institutional channel building
• Cross-functional collaboration
• Asset finance experience
• PAYG experience
• Two-wheeler financing experience
• Field sales leadership
• DSR/agent network management
• Aggressive volume target achievement
• Commission structure design
• Conversion rate management
• CAC management
• Pipeline hygiene
• Boda economy understanding
• Low-income segment understanding
• Swahili fluency
• English fluency
• Sales compliance implementation
• Mobility sector experience
• Boda sector experience
• EV sector experience
• Lead generation
• AI-assisted sales tools
• Lean sales operations building

• 6–10 years in sales leadership in asset finance, PAYG or two-wheeler financing; 3+ years leading field sales.
• Proven experience building and managing DSR/agent networks of 30+ across multiple sites.
• Track record of hitting aggressive volume targets with funnel data to show how.
• Experience designing base-plus-commission structures that drive the right behaviour.
• Data-driven leader who manages by conversion rates, CAC and pipeline hygiene.
• Deep understanding of the boda economy and low-income segments; fluent in Swahili and English.
• Integrity proven; experience implementing sales compliance in high-pressure environments.
• Mobility, boda or EV sector experience; familiarity with Nairobi’s stages and SACCOs.
• Hands-on with lead generation and AI-assisted sales tools (Meta lead forms, telesales systems, call analytics).
• Experience building lean sales ops in fast-growth settings.