Customer Marketing Lead

2025-10-01T08:44:00+00:00

FULL_TIME

Telecommunications

Advertising & Marketing

2025-10-15T17:00:00+00:00

 

Kenya

8

Safaricom is the leading provider of converged communication solutions in Kenya. In addition to providing a broad range of first-class products and services for Telephony, Broadband Internet and Financial services, Safaricom seeks to uplift the welfare of Kenyans through value-added services and support for community projects.

Marketing Insights: Customer and Shopper insights that drive strategic planning and touch point execution including “nuances” in the market Strategy and Planning: Clear, simple category, customer and channel strategies that are National and Regional with focus into few channel segments and customers Activity Development: Develop initiatives that derive from those strategies led through excellent execution that deliver growth and value and competitive advantage Partnerships: Seek opportunities in the assigned portfolio to engage consumers on the brand to grow market share Stakeholder Alignment: Link Mission imperatives with business strategies, tactical direction, and operational oversight Go to Market: Work in close coordination with Segment Marketing, Product Owners and Channels Organization to develop a strong relevant portfolio strategy Execution: Lead execution and amplification of marketing plan for assigned portfolio Go to Market: Work in close coordination with segment and brand marketing to develop a strong relevant portfolio strategy for Safaricom Picture of Success: Deliver the market’s Integrated Activity Planning (IAP) process thereby ensuring that assigned Channels have high quality customer programs, materials & assets to deliver value to Safaricom M&E: Provide leadership to ensure that marketing activities are fully integrated and deliver brand and business objectives while ensuring the proper tools, systems, calendar, resources and metrics for maximum effectiveness Budgeting: Manage the Marketing budget for respective Channel Partnerships and Stakeholder management Work with internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration and / or purchase frequency Partner with Sales and Customers to execute best-in-class strategies and win the sale in an omni-channel environment; understands how to maximize the business in respective Channel and collaborates to deliver results Project Management Manage projects on time and on budget as well as exhibits decision-making abilities around investment alternatives that mitigate risk and maximize return Health and Safety Uphold the company code of conduct, policies and procedures, ensuring integrity and accountability in every aspect of your work. All employees have a responsibility to adhere to safety, health, and wellbeing policies, guidelines and procedures in all actions and decisions

6 years management experience in Sales & Marketing Experience leveraging data and trends to generate insights and transforming them into marketing innovation Deep understanding of total commercial spend, experience managing large marketing budget and media investment decisions Experience leading marketing communication & execution projects

Degree in a Business-related field

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