ABOUT HOMES UNIVERSAL GROUP

Homes Universal Group is a diversified organisation with interests in real estate, property management, construction, security services, exhibitions and related industries. Our businesses include Kenya Homes Expo, Villa Care Ltd, Homefix Ltd, Security 24 Ltd and other Group subsidiaries. We are seeking a highly creative, experienced, technically proficient and results-driven Digital Content, Social Media & Video Production Manager to spearhead our digital content strategy, professional video production, social media campaigns and brand visibility across the Group. The successful candidate must be a hands-on professional capable of independently conceptualising, filming, editing and producing compelling promotional videos, television commercials (TVCs), property walkthroughs, social media reels and digital advertising campaigns. This position requires a unique combination of creative production expertise, digital marketing knowledge, commercial awareness and strong execution capabilities.

KEY RESPONSIBILITIES

Digital Content Creation & Social Media Management

• Develop and implement effective digital content and social media strategies across the Group.
• Create engaging daily social media posts, promotional reels, stories, advertisements and digital campaigns.
• Develop and manage weekly and monthly content calendars.
• Manage Facebook, Instagram, TikTok, LinkedIn, YouTube and other relevant platforms.
• Write compelling advertising copy, captions, headlines and calls to action.
• Ensure consistent, high-quality content publication across all Group brands.
• Monitor digital trends and introduce innovative content ideas to enhance brand visibility and audience engagement.

Professional Videography & Video Production

• Personally conceptualise, script, shoot, direct, edit and produce high-quality promotional videos.
• Produce professional TVCs, corporate videos, property walkthroughs, documentaries, interviews and customer testimonials.
• Create engaging short-form videos for Instagram Reels, TikTok, Facebook and YouTube Shorts.
• Undertake professional photography and videography at properties, construction sites, exhibitions and corporate events.
• Apply professional lighting, sound recording, colour grading, motion graphics, subtitles, transitions and voiceovers.
• Produce broadcast-ready and digitally optimised video content.
• Manage production equipment and maintain an organised library of video and photography assets.

Kenya Homes Expo Marketing & Event Production

• Develop compelling promotional campaigns for Kenya Homes Expo.
• Produce high-impact exhibition TVCs, promotional reels, countdown videos and digital advertisements.
• Film exhibitor interviews, sponsorship promotions, visitor testimonials, panel discussions and networking activities.
• Provide professional event photography, videography and timely highlight videos.
• Create engaging pre-event, live-event and post-event content.
• Support digital campaigns aimed at increasing visitor attendance, ticket sales, exhibitor participation and sponsorship enquiries.

Villa Care Property Marketing

• Produce professional residential and commercial property walkthrough videos.
• Develop compelling promotional reels for property sales, lettings and affordable housing developments.
• Capture high-quality interior, exterior and lifestyle photography.
• Produce project launch videos, construction updates and client testimonials.
• Collaborate with property sales teams to create marketing content that generates qualified enquiries and supports sales conversions.

Group Corporate Content Production

• Develop construction project showcase videos and progress updates for Homefix Ltd.
• Produce corporate promotional videos and digital campaigns for Security 24 Ltd.
• Create corporate profiles, brand awareness campaigns and promotional content for other Group subsidiaries.
• Coordinate with marketing, graphics and sales teams to deliver integrated campaigns.

Digital Advertising, Performance & Reporting

• Plan, implement and optimise digital advertising campaigns.
• Monitor social media reach, engagement, video performance, enquiries and lead generation.
• Analyse campaign performance and recommend improvements.
• Prepare weekly and monthly content production and digital marketing reports.
• Ensure campaigns support measurable business objectives and deliver value for marketing expenditure.

EDUCATIONAL QUALIFICATIONS

Applicants should possess a Bachelor's Degree or Diploma in Film Production, Digital Media, Multimedia Production, Mass Communication, Journalism, Marketing, Advertising or a related discipline. Professional certifications in digital marketing, video production, social media management or related creative disciplines will be an added advantage. Candidates with exceptional professional portfolios and substantial relevant practical experience may be considered even without a university degree.

PROFESSIONAL EXPERIENCE

• Minimum 4 years of proven hands-on experience in professional videography, video editing, digital content creation and social media management.
• At least 2 years of experience coordinating or leading digital campaigns or creative production projects.
• Demonstrable experience producing professional TVCs, promotional videos, corporate content and social media reels.
• Proven ability to independently manage video production from concept development through filming, editing and final delivery.
• Experience managing multiple social media platforms and executing digital advertising campaigns.
• Previous experience in real estate marketing, property videography, exhibitions, events or construction-related content will be a distinct advantage.
• Proven track record of producing engaging content that contributes to brand visibility, audience growth and business enquiries.

ESSENTIAL TECHNICAL SKILLS

Video Production & Editing

• Adobe Premiere Pro and/or DaVinci Resolve.
• CapCut Professional or equivalent editing software.
• Adobe After Effects or equivalent motion graphics tools.
• Professional camera operation, lighting and sound recording.
• Colour correction, colour grading and audio post-production.
• Video scripting, storyboarding, directing and storytelling.
• Production of broadcast-quality and platform-optimised video content.

Graphic Design & Creative Content

• Adobe Photoshop.
• Adobe Illustrator or equivalent design software.
• Canva Pro.
• Digital advertisement design and visual brand presentation.
• Strong creative writing and promotional copywriting skills.

Digital Marketing & Social Media

• Meta Business Suite and Meta Ads Manager.
• Facebook and Instagram advertising.
• TikTok content creation and marketing.
• YouTube content management and optimisation.
• LinkedIn business marketing.
• Social media analytics, scheduling and reporting tools.
• Audience targeting, lead generation and campaign optimisation.

ADDITIONAL ADVANTAGES

• Drone videography and aerial property photography, with relevant authorisations.
• Live streaming and multicamera event production.
• Professional photography and photo editing.
• Experience producing television and digital advertising commercials.
• Familiarity with CRM systems and digital lead tracking.
• Experience using AI-assisted creative production tools responsibly and effectively.

REQUIRED PERSONAL ATTRIBUTES

• Exceptional creativity, originality and visual storytelling abilities.
• Strong technical expertise and attention to detail.
• Excellent communication and English copywriting skills.
• Strong organisational and time-management abilities.
• Ability to work independently and deliver under tight deadlines.
• Commercial awareness and a results-oriented approach.
• Initiative, reliability, professionalism and accountability.
• Ability to coordinate multiple brands and production assignments.
• Willingness to undertake field assignments and work flexible hours during exhibitions, events and special campaigns.

EXPECTED PERFORMANCE

The successful candidate will be expected to deliver consistent, engaging and professionally produced digital content across all assigned Group brands. Produce high-quality TVCs, promotional videos, property walkthroughs and social media reels. Execute effective social media campaigns that enhance brand visibility, audience engagement and business enquiries. Ensure timely and professional coverage of Kenya Homes Expo and other corporate events. Develop compelling property marketing content that supports lead generation and sales conversions. Continuously improve digital campaign effectiveness and marketing performance. Provide regular performance reports and recommendations for improvement.

IMPORTANT NOTICE

This is a hands-on creative production and digital marketing management position. Applicants must demonstrate practical competence in professional filming, video editing, digital content development and social media management. Candidates whose experience is limited to social media posting or administrative management without demonstrated video production capabilities may not be suitable for this position. Applications without relevant professional portfolios may not be considered. Only shortlisted candidates will be contacted.

• Develop and implement effective digital content and social media strategies across the Group.
• Create engaging daily social media posts, promotional reels, stories, advertisements and digital campaigns.
• Develop and manage weekly and monthly content calendars.
• Manage Facebook, Instagram, TikTok, LinkedIn, YouTube and other relevant platforms.
• Write compelling advertising copy, captions, headlines and calls to action.
• Ensure consistent, high-quality content publication across all Group brands.
• Monitor digital trends and introduce innovative content ideas to enhance brand visibility and audience engagement.
• Personally conceptualise, script, shoot, direct, edit and produce high-quality promotional videos.
• Produce professional TVCs, corporate videos, property walkthroughs, documentaries, interviews and customer testimonials.
• Create engaging short-form videos for Instagram Reels, TikTok, Facebook and YouTube Shorts.
• Undertake professional photography and videography at properties, construction sites, exhibitions and corporate events.
• Apply professional lighting, sound recording, colour grading, motion graphics, subtitles, transitions and voiceovers.
• Produce broadcast-ready and digitally optimised video content.
• Manage production equipment and maintain an organised library of video and photography assets.
• Develop compelling promotional campaigns for Kenya Homes Expo.
• Produce high-impact exhibition TVCs, promotional reels, countdown videos and digital advertisements.
• Film exhibitor interviews, sponsorship promotions, visitor testimonials, panel discussions and networking activities.
• Provide professional event photography, videography and timely highlight videos.
• Create engaging pre-event, live-event and post-event content.
• Support digital campaigns aimed at increasing visitor attendance, ticket sales, exhibitor participation and sponsorship enquiries.
• Produce professional residential and commercial property walkthrough videos.
• Develop compelling promotional reels for property sales, lettings and affordable housing developments.
• Capture high-quality interior, exterior and lifestyle photography.
• Produce project launch videos, construction updates and client testimonials.
• Collaborate with property sales teams to create marketing content that generates qualified enquiries and supports sales conversions.
• Develop construction project showcase videos and progress updates for Homefix Ltd.
• Produce corporate promotional videos and digital campaigns for Security 24 Ltd.
• Create corporate profiles, brand awareness campaigns and promotional content for other Group subsidiaries.
• Coordinate with marketing, graphics and sales teams to deliver integrated campaigns.
• Plan, implement and optimise digital advertising campaigns.
• Monitor social media reach, engagement, video performance, enquiries and lead generation.
• Analyse campaign performance and recommend improvements.
• Prepare weekly and monthly content production and digital marketing reports.
• Ensure campaigns support measurable business objectives and deliver value for marketing expenditure.

• Adobe Premiere Pro
• DaVinci Resolve
• CapCut Professional
• Adobe After Effects
• Professional camera operation
• Lighting
• Sound recording
• Colour correction
• Colour grading
• Audio post-production
• Video scripting
• Storyboarding
• Directing
• Storytelling
• Broadcast-quality video production
• Platform-optimised video content
• Adobe Photoshop
• Adobe Illustrator
• Canva Pro
• Digital advertisement design
• Visual brand presentation
• Creative writing
• Promotional copywriting
• Meta Business Suite
• Meta Ads Manager
• Facebook advertising
• Instagram advertising
• TikTok content creation
• TikTok marketing
• YouTube content management
• YouTube optimisation
• LinkedIn business marketing
• Social media analytics
• Social media scheduling
• Social media reporting
• Audience targeting
• Lead generation
• Campaign optimisation
• Drone videography
• Aerial property photography
• Live streaming
• Multicamera event production
• Professional photography
• Photo editing
• Television advertising commercials production
• Digital advertising commercials production
• CRM systems
• Digital lead tracking
• AI-assisted creative production tools

• Bachelor's Degree or Diploma in Film Production, Digital Media, Multimedia Production, Mass Communication, Journalism, Marketing, Advertising or a related discipline.
• Professional certifications in digital marketing, video production, social media management or related creative disciplines.
• Exceptional professional portfolios and substantial relevant practical experience.
• Minimum 4 years of proven hands-on experience in professional videography, video editing, digital content creation and social media management.
• At least 2 years of experience coordinating or leading digital campaigns or creative production projects.
• Demonstrable experience producing professional TVCs, promotional videos, corporate content and social media reels.
• Proven ability to independently manage video production from concept development through filming, editing and final delivery.
• Experience managing multiple social media platforms and executing digital advertising campaigns.
• Previous experience in real estate marketing, property videography, exhibitions, events or construction-related content.
• Proven track record of producing engaging content that contributes to brand visibility, audience growth and business enquiries.