About the Role

We are seeking a creative and results-driven Digital Marketer and Graphic Designer to join our team. This role is ideal for an individual who is passionate about both digital marketing strategies and visual communication. You will be responsible for developing and executing digital marketing campaigns, creating engaging content, and designing compelling visual assets to enhance our brand presence and drive engagement.

Key Responsibilities

Digital Marketing & Growth

• Develop, implement, and manage end-to-end digital marketing campaigns aligned with KIPH’s institutional goals with input on goals and objective for KIPH management
• Manage, curate, and grow KIPH’s social media channels with engaging, localized, and context-relevant content.
• Plan, execute, and optimize paid campaigns (Google Ads, Meta Ads Manager) to maximize ROI and reach target audiences.
• Enhance performance for KIPH’s website and digital media assets through proving guidance on Search Engine Optimization/ Search Engine Marketing
• Track digital analytics, monitor performance metrics, and prepare monthly performance reports with actionable insights.

Graphic Design & Multimedia

• Design professional marketing and institutional collateral, including brochures, flyers, infographics, posters, and presentation decks aligned to the KIPH branding and marking guideline.
• Develop graphics and digital media assets for social media platforms, email marketing, and web publications.
• Collaborate with internal program teams to produce multimedia content, including basic photography and video editing.
• Maintain strict brand consistency across all print and digital touchpoints.

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Graphic Design, Media Studies, or a related field.
• Experience: Minimum of 3 years of hands-on experience in a dual or similar digital marketing & design role. (Experience working within a learning, research, or public health institution is an added advantage).
• Technical Skills:
  • Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva.
  • Strong technical understanding of digital marketing platforms (Google Ads, Meta Ads Manager, Google Analytics, Mailchimp/email tools, SEO tools).
  • Proficiency in application of AI in digital marketing with demonstrable and replicable results
• Language: Professional fluency in both English and Kiswahili (written and verbal).

Key Competencies

• Exceptional creative vision with keen attention to visual detail and layout precision.
• Data-driven analytical mindset with the ability to translate metrics into creative improvements.
• Strong project execution skills with the ability to manage tight deadlines and prioritize competing tasks.
• In-depth understanding of the Kenyan digital ecosystem and audience behaviours.
• Basic-to-intermediate skills in videography, photography, and basic video editing (strong advantage).

Additional Details

This is a full-time position based in Nairobi. We offer a competitive salary and benefits package.

• Develop and implement digital marketing strategies across various platforms (social media, email, website, etc.).
• Create and manage engaging content for social media, blogs, and other digital channels.
• Design visually appealing graphics, infographics, banners, and other marketing materials.
• Manage social media accounts, including content scheduling, community engagement, and performance tracking.
• Monitor and analyze digital marketing campaign performance, providing regular reports and insights.
• Stay up-to-date with the latest digital marketing trends and design best practices.
• Collaborate with internal teams to ensure brand consistency across all marketing materials.

• Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Solid understanding of digital marketing principles and channels (SEO, SEM, social media marketing, email marketing).
• Excellent written and verbal communication skills.
• Strong portfolio showcasing design and digital marketing work.
• Ability to work independently and as part of a team.

• Proven experience as a Digital Marketer and Graphic Designer.
• Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Solid understanding of digital marketing principles and channels (SEO, SEM, social media marketing, email marketing).
• Excellent written and verbal communication skills.
• Strong portfolio showcasing design and digital marketing work.
• Ability to work independently and as part of a team.
• Bachelor's degree in Marketing, Graphic Design, Communications, or a related field is preferred.