Background information about the job or company (e.g., role context, company overview)

The Kenya Institute of Public Health (KIPH) is seeking a dynamic, creative, and results-driven professional to join our team as an in-house Digital Marketer & Graphic Designer.

This role is critical to strengthening KIPH’s institutional brand, expanding public engagement, and driving campaign outcomes through innovative digital marketing strategies and high-impact visual design.

Responsibilities or duties

Digital Marketing & Growth

• Develop, implement, and manage end-to-end digital marketing campaigns aligned with KIPH’s institutional goals with input on goals and objective for KIPH management
• Manage, curate, and grow KIPH’s social media channels with engaging, localized, and context-relevant content.
• Plan, execute, and optimize paid campaigns (Google Ads, Meta Ads Manager) to maximize ROI and reach target audiences.
• Enhance performance for KIPH’s website and digital media assets through proving guidance on Search Engine Optimization/ Search Engine Marketing
• Track digital analytics, monitor performance metrics, and prepare monthly performance reports with actionable insights.

Graphic Design & Multimedia

• Design professional marketing and institutional collateral, including brochures, flyers, infographics, posters, and presentation decks aligned to the KIPH branding and marking guideline.
• Develop graphics and digital media assets for social media platforms, email marketing, and web publications.
• Collaborate with internal program teams to produce multimedia content, including basic photography and video editing.
• Maintain strict brand consistency across all print and digital touchpoints.

Qualifications or requirements (e.g., education, skills)

Education: Bachelor’s degree in Marketing, Communications, Graphic Design, Media Studies, or a related field.

Technical Skills:

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva.
• Strong technical understanding of digital marketing platforms (Google Ads, Meta Ads Manager, Google Analytics, Mailchimp/email tools, SEO tools).
• Proficiency in application of AI in digital marketing with demonstrable and replicable results

Language: Professional fluency in both English and Kiswahili (written and verbal).

Key Competencies

• Exceptional creative vision with keen attention to visual detail and layout precision.
• Data-driven analytical mindset with the ability to translate metrics into creative improvements.
• Strong project execution skills with the ability to manage tight deadlines and prioritize competing tasks.
• In-depth understanding of the Kenyan digital ecosystem and audience behaviours.
• Basic-to-intermediate skills in videography, photography, and basic video editing (strong advantage).

Experience needed

Minimum of 3 years of hands-on experience in a dual or similar digital marketing & design role. (Experience working within a learning, research, or public health institution is an added advantage).

Any other provided details (e.g., benefits, work environment, team info, or additional notes)

Summary: Communication Jobs. KIPH Jobs. Looking for a communication job in Nairobi, Kenya? KIPH is hiring a Digital Marketer & Graphic Designer to manage digital campaigns and support brand promotion activities. The role is based in Nairobi and experience in branding is required.

• Develop, implement, and manage end-to-end digital marketing campaigns aligned with KIPH’s institutional goals with input on goals and objective for KIPH management
• Manage, curate, and grow KIPH’s social media channels with engaging, localized, and context-relevant content.
• Plan, execute, and optimize paid campaigns (Google Ads, Meta Ads Manager) to maximize ROI and reach target audiences.
• Enhance performance for KIPH’s website and digital media assets through proving guidance on Search Engine Optimization/ Search Engine Marketing
• Track digital analytics, monitor performance metrics, and prepare monthly performance reports with actionable insights.
• Design professional marketing and institutional collateral, including brochures, flyers, infographics, posters, and presentation decks aligned to the KIPH branding and marking guideline.
• Develop graphics and digital media assets for social media platforms, email marketing, and web publications.
• Collaborate with internal program teams to produce multimedia content, including basic photography and video editing.
• Maintain strict brand consistency across all print and digital touchpoints.

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva.
• Strong technical understanding of digital marketing platforms (Google Ads, Meta Ads Manager, Google Analytics, Mailchimp/email tools, SEO tools).
• Proficiency in application of AI in digital marketing with demonstrable and replicable results
• Professional fluency in both English and Kiswahili (written and verbal).
• Exceptional creative vision with keen attention to visual detail and layout precision.
• Data-driven analytical mindset with the ability to translate metrics into creative improvements.
• Strong project execution skills with the ability to manage tight deadlines and prioritize competing tasks.
• In-depth understanding of the Kenyan digital ecosystem and audience behaviours.
• Basic-to-intermediate skills in videography, photography, and basic video editing (strong advantage).

• Bachelor’s degree in Marketing, Communications, Graphic Design, Media Studies, or a related field.
• Minimum of 3 years of hands-on experience in a dual or similar digital marketing & design role. (Experience working within a learning, research, or public health institution is an added advantage).