Digital Marketer- Healthcare
2025-12-08T13:05:17+00:00
Bridge Talent Management
https://cdn.greatkenyanjobs.com/jsjobsdata/data/employer/comp_9170/logo/bridge.png
https://bridgetalentgroup.com/
FULL_TIME
Nairobi
Nairobi
00100
Kenya
Consulting
Marketing, Communications & Writing, Social Services & Nonprofit
2025-12-22T17:00:00+00:00
Kenya
8
Job Summary:
- The Digital Marketer will be responsible for developing and managing our digital marketing strategies, with a focus on social media, content creation, and lead generation. The ideal candidate will have experience in social media management, content marketing, and digital advertising to grow brand awareness and attract potential clients.
Key Responsibilities:
- Develop, manage, and optimize digital marketing campaigns across Facebook, Instagram, and Google Ads to generate qualified leads for home care programs.
- Create engaging, SEO-friendly content and b visuals for social media, blogs, and websites to boost brand awareness and drive audience engagement.
- Monitor and manage social media channels—responding promptly to comments, inquiries, and messages to maintain a professional and caring brand tone.
- Track, analyze, and report campaign performance metrics, including lead generation, engagement rates, and conversion data, using tools like Meta Ads Manager and Lead management CRM.
- Optimize ad creatives, copy, and landing pages for improved click-through and conversion rates.
- Collaborate with internal teams to align marketing campaigns with company objectives and ensure consistency in messaging and branding.
- Conduct market and audience research to identify trends and opportunities for campaign optimization.
- Create and schedule content calendars highlighting caregiver programs, testimonials, awareness posts, and educational materials.
- Manage and nurture leads through the CRM system, tagging and tracking outcomes to support follow-ups and improve lead quality.
- Stay updated on digital marketing trends, platform algorithms, and industry best practices to continuously enhance campaign performance.
Requirements
Qualifications & Skills:
- Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
- 4 years of experience in digital marketing, social media management, or content creation, in the Health Care Industry
Develop, manage, and optimize digital marketing campaigns across Facebook, Instagram, and Google Ads to generate qualified leads for home care programs. Create engaging, SEO-friendly content and b visuals for social media, blogs, and websites to boost brand awareness and drive audience engagement. Monitor and manage social media channels—responding promptly to comments, inquiries, and messages to maintain a professional and caring brand tone. Track, analyze, and report campaign performance metrics, including lead generation, engagement rates, and conversion data, using tools like Meta Ads Manager and Lead management CRM. Optimize ad creatives, copy, and landing pages for improved click-through and conversion rates. Collaborate with internal teams to align marketing campaigns with company objectives and ensure consistency in messaging and branding. Conduct market and audience research to identify trends and opportunities for campaign optimization. Create and schedule content calendars highlighting caregiver programs, testimonials, awareness posts, and educational materials. Manage and nurture leads through the CRM system, tagging and tracking outcomes to support follow-ups and improve lead quality. Stay updated on digital marketing trends, platform algorithms, and industry best practices to continuously enhance campaign performance.
Bachelor’s degree in Marketing, Communications, Business, or a related field preferred. 4 years of experience in digital marketing, social media management, or content creation, in the Health Care Industry
JOB-6936cd0deca49
Vacancy title:
Digital Marketer- Healthcare
[Type: FULL_TIME, Industry: Consulting, Category: Marketing, Communications & Writing, Social Services & Nonprofit]
Jobs at:
Bridge Talent Management
Deadline of this Job:
Monday, December 22 2025
Duty Station:
Nairobi | Nairobi | Kenya
Summary
Date Posted: Monday, December 8 2025, Base Salary: Not Disclosed
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JOB DETAILS:
Job Summary:
- The Digital Marketer will be responsible for developing and managing our digital marketing strategies, with a focus on social media, content creation, and lead generation. The ideal candidate will have experience in social media management, content marketing, and digital advertising to grow brand awareness and attract potential clients.
Key Responsibilities:
- Develop, manage, and optimize digital marketing campaigns across Facebook, Instagram, and Google Ads to generate qualified leads for home care programs.
- Create engaging, SEO-friendly content and b visuals for social media, blogs, and websites to boost brand awareness and drive audience engagement.
- Monitor and manage social media channels—responding promptly to comments, inquiries, and messages to maintain a professional and caring brand tone.
- Track, analyze, and report campaign performance metrics, including lead generation, engagement rates, and conversion data, using tools like Meta Ads Manager and Lead management CRM.
- Optimize ad creatives, copy, and landing pages for improved click-through and conversion rates.
- Collaborate with internal teams to align marketing campaigns with company objectives and ensure consistency in messaging and branding.
- Conduct market and audience research to identify trends and opportunities for campaign optimization.
- Create and schedule content calendars highlighting caregiver programs, testimonials, awareness posts, and educational materials.
- Manage and nurture leads through the CRM system, tagging and tracking outcomes to support follow-ups and improve lead quality.
- Stay updated on digital marketing trends, platform algorithms, and industry best practices to continuously enhance campaign performance.
Requirements
Qualifications & Skills:
- Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
- 4 years of experience in digital marketing, social media management, or content creation, in the Health Care Industry
Work Hours: 8
Experience in Months: 48
Level of Education: bachelor degree
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