GENERAL PURPOSE

Our client, a reputable hotel in Nairobi, is seeking to recruit a creative and results-driven Digital Marketer to oversee the hotel's digital marketing activities, strengthen online visibility, increase bookings, and enhance customer engagement across all digital platforms.

DUTIES & RESPONSIBILITIES

Digital Marketing & Online Campaigns

• Develop and implement digital marketing strategies to promote hotel services, offers, events, and accommodation packages.
• Manage and optimize online advertising campaigns across social media, Google Ads, and other digital platforms.
• Create engaging marketing content including posters, videos, captions, and promotional materials.
• Monitor digital campaign performance and prepare regular marketing reports.
• Identify market trends and recommend innovative marketing ideas to increase hotel visibility and bookings.

Social Media & Brand Management

• Manage the hotel's social media platforms including Facebook, Instagram, TikTok, LinkedIn, and other relevant channels.
• Increase audience engagement, followers, and customer interaction through creative online campaigns.
• Maintain consistent brand image and communication across all digital platforms.
• Respond to customer inquiries, comments, and online feedback professionally and promptly.

Website & Online Presence

• Update hotel website content and ensure information is accurate and appealing.
• Support SEO and online visibility initiatives to improve search rankings and web traffic.
• Monitor online reviews and support reputation management activities.

REQUIREMENTS & QUALIFICATIONS

• Diploma or Degree in Marketing, Digital Marketing, Communication, Hospitality Management, or a related field.
• At least 5 years' experience in digital marketing, preferably in the hospitality or hotel industry.
• Proficiency in social media management, digital advertising, SEO, content creation, and analytics tools.
• Graphic design, photography, or videography skills will be an added advantage.
• Strong creativity, communication, and branding skills.
• Good understanding of hospitality marketing trends and customer engagement strategies.

CONTENT CREATION & PROMOTIONS

• Coordinate photography and videography content for hotel rooms, events, restaurant services, and promotional campaigns.
• Promote hotel offers, events, conferences, dining services, and special packages online.
• Support partnerships with influencers, travel platforms, and online booking channels where necessary.

• Develop and implement digital marketing strategies to promote hotel services, offers, events, and accommodation packages.
• Manage and optimize online advertising campaigns across social media, Google Ads, and other digital platforms.
• Create engaging marketing content including posters, videos, captions, and promotional materials.
• Monitor digital campaign performance and prepare regular marketing reports.
• Identify market trends and recommend innovative marketing ideas to increase hotel visibility and bookings.
• Manage the hotel's social media platforms including Facebook, Instagram, TikTok, LinkedIn, and other relevant channels.
• Increase audience engagement, followers, and customer interaction through creative online campaigns.
• Maintain consistent brand image and communication across all digital platforms.
• Respond to customer inquiries, comments, and online feedback professionally and promptly.
• Update hotel website content and ensure information is accurate and appealing.
• Support SEO and online visibility initiatives to improve search rankings and web traffic.
• Monitor online reviews and support reputation management activities.
• Coordinate photography and videography content for hotel rooms, events, restaurant services, and promotional campaigns.
• Promote hotel offers, events, conferences, dining services, and special packages online.
• Support partnerships with influencers, travel platforms, and online booking channels where necessary.

• Proficiency in social media management, digital advertising, SEO, content creation, and analytics tools.
• Graphic design, photography, or videography skills will be an added advantage.
• Strong creativity, communication, and branding skills.
• Good understanding of hospitality marketing trends and customer engagement strategies.

• Diploma or Degree in Marketing, Digital Marketing, Communication, Hospitality Management, or a related field.
• At least 5 years' experience in digital marketing, preferably in the hospitality or hotel industry.