Background

Gerryville Homes is a real estate brand in Nairobi, redefining the property experience for high-end and off-plan investors across Africa. With a strong media presence and an ambition to lead through storytelling, we’re passionate about helping our clients find value in property and build generational wealth.

We are seeking a creative and results-driven Digital Marketer with strong media buying skills to enhance our brand visibility and drive quality leads through innovative digital campaigns.

Key Responsibilities:

• Develop and execute data-driven digital marketing strategies that boost brand awareness and generate qualified leads.
• Manage and grow the company’s online presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X (Twitter).
• Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta Ads, and other platforms to ensure strong ROI.
• Handle media buying — including budget allocation, audience targeting, bid optimization, and performance tracking.
• Create and edit engaging video and visual content (short videos, reels, and promotional clips) using tools like Adobe Premiere Pro, CapCut, or similar.
• Design captivating graphics and marketing materials (posters, banners, thumbnails, and digital ads) using Adobe Photoshop, Illustrator, or Canva.
• Collaborate with the sales and creative teams to ensure all marketing content aligns with the company’s goals and brand identity.
• Analyze and report on campaign performance, providing actionable insights for continuous improvement.
• Stay up to date with the latest digital marketing trends, video content techniques, and real estate marketing strategies.

Education and Experience Requirements:

• Diploma or Degree in Marketing, Digital Media, Communications, or a related field.
• Proven experience in digital marketing and media buying.
• Strong understanding of SEO, content marketing, and social media management tools.
• Proficient in Meta Business Suite, Google Ads Manager, and similar platforms.
• Excellent creative, communication, and analytical skills.
• Hands-on experience in video editing and graphic design.

• Develop and execute data-driven digital marketing strategies that boost brand awareness and generate qualified leads.
• Manage and grow the company’s online presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X (Twitter).
• Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta Ads, and other platforms to ensure strong ROI.
• Handle media buying — including budget allocation, audience targeting, bid optimization, and performance tracking.
• Create and edit engaging video and visual content (short videos, reels, and promotional clips) using tools like Adobe Premiere Pro, CapCut, or similar.
• Design captivating graphics and marketing materials (posters, banners, thumbnails, and digital ads) using Adobe Photoshop, Illustrator, or Canva.
• Collaborate with the sales and creative teams to ensure all marketing content aligns with the company’s goals and brand identity.
• Analyze and report on campaign performance, providing actionable insights for continuous improvement.
• Stay up to date with the latest digital marketing trends, video content techniques, and real estate marketing strategies.

• Strong media buying skills
• Proficient in Meta Business Suite, Google Ads Manager, and similar platforms
• Excellent creative, communication, and analytical skills
• Hands-on experience in video editing and graphic design
• Strong understanding of SEO, content marketing, and social media management tools

• Diploma or Degree in Marketing, Digital Media, Communications, or a related field.
• Proven experience in digital marketing and media buying.