Background information about the job or company (e.g., role context, company overview)

Staffing Solutions Network is a leading recruitment and HR management firm based in Kenya, committed to connecting businesses with exceptional talent across diverse industries. Established with a mission to bridge the gap between employers and skilled professionals, we bring unparalleled industry expertise, a client-centered approach, and a deep understandin...

Our client is seeking to hire a creative, results-driven Digital Marketing Assistant with experience in the service industry, particularly in areas such as training services, management systems, HR services, or professional consultancy. The ideal candidate will be responsible for building brand visibility, generating leads, and supporting business growth through effective digital marketing strategies.

Responsibilities or duties

Develop and implement digital marketing strategies to promote service-based offerings

Manage and grow the company’s presence across social media platforms (LinkedIn, Facebook, Instagram, X, TikTok)

Create and publish engaging content including graphics, videos, and written posts

Run and optimize Google Ads and social media campaigns

Generate and nurture B2B leads, particularly targeting corporates and SMEs

Manage website content and support basic SEO initiatives

Monitor analytics, track campaign performance, and prepare reports

Support marketing of training programs, management systems, and HR services

Qualifications or requirements (e.g., education, skills)

Diploma or Degree in Marketing, Communications, Digital Marketing, or a related field

Proven experience in digital marketing within a service-based organization

Strong understanding of social media marketing, content creation, and lead generation

Ability to create graphics and short videos using digital tools and AI platforms

Knowledge of Google Ads, SEO basics, and performance analytics

Excellent communication, creativity, and organizational skills

Key Attributes

Results-oriented and proactive

Strong understanding of B2B marketing

Ability to work independently with minimal supervision

Creative thinker with attention to detail

• Develop and implement digital marketing strategies to promote service-based offerings
• Manage and grow the company’s presence across social media platforms (LinkedIn, Facebook, Instagram, X, TikTok)
• Create and publish engaging content including graphics, videos, and written posts
• Run and optimize Google Ads and social media campaigns
• Generate and nurture B2B leads, particularly targeting corporates and SMEs
• Manage website content and support basic SEO initiatives
• Monitor analytics, track campaign performance, and prepare reports
• Support marketing of training programs, management systems, and HR services

• Social media marketing
• Content creation
• Lead generation
• Graphic design
• Video creation
• Google Ads
• SEO basics
• Performance analytics
• Communication skills
• Creativity
• Organizational skills

• Diploma or Degree in Marketing, Communications, Digital Marketing, or a related field
• Proven experience in digital marketing within a service-based organization