Our client is seeking a creative and highly energetic Digital Marketing Executive to lead social media marketing, brand activations, and promotional campaigns for their portfolio within the Food & Beverage sector.

This role requires a hands-on marketing professional who enjoys creating engaging content, managing influencer partnerships, and executing brand activations across hospitality venues and events.

Responsibilities or duties

• Capture engaging content including photos, videos, Reels, TikTok videos, and live streams during brand activations and events.
• Develop and manage content across social media platforms.
• Produce engaging in-house content including product highlights and behind-the-scenes features.
• Ensure consistent and timely posting aligned with current social media trends.
• Identify and collaborate with UGC creators, micro-influencers, and social media personalities.
• Build relationships with food bloggers, wine bloggers, and lifestyle influencers.
• Manage influencer campaigns and track engagement performance.
• Plan and execute wine tastings, whisky masterclasses, and product launch events.
• Support brand activations in bars, restaurants, hotels, and retail outlets.
• Identify opportunities to participate in local food and beverage festivals and events.
• Train staff to confidently promote products during events and activations.
• Encourage staff participation in brand promotion through their personal social media platforms.
• Monitor social media trends and consumer behavior within the F&B sector.
• Provide insights and recommendations to strengthen brand presence and engagement.

Qualifications or requirements

• Diploma or Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• Previous marketing experience in Alcoholic Beverages, FMCG, or Food & Beverage industry is preferred.
• Hands-on experience in social media marketing and content creation.
• Experience organizing events and executing brand activations.
• Strong network with influencers, bloggers, and hospitality venues.
• Excellent communication and relationship management skills.
• Ability to work evenings and weekends when events require.
• Creative, proactive, and results-driven personality.

• Capture engaging content including photos, videos, Reels, TikTok videos, and live streams during brand activations and events.
• Develop and manage content across social media platforms.
• Produce engaging in-house content including product highlights and behind-the-scenes features.
• Ensure consistent and timely posting aligned with current social media trends.
• Identify and collaborate with UGC creators, micro-influencers, and social media personalities.
• Build relationships with food bloggers, wine bloggers, and lifestyle influencers.
• Manage influencer campaigns and track engagement performance.
• Plan and execute wine tastings, whisky masterclasses, and product launch events.
• Support brand activations in bars, restaurants, hotels, and retail outlets.
• Identify opportunities to participate in local food and beverage festivals and events.
• Train staff to confidently promote products during events and activations.
• Encourage staff participation in brand promotion through their personal social media platforms.
• Monitor social media trends and consumer behavior within the F&B sector.
• Provide insights and recommendations to strengthen brand presence and engagement.

• Social media marketing
• Content creation
• Influencer marketing
• Event planning
• Brand activation
• Relationship management
• Communication skills

• Diploma or Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• Previous marketing experience in Alcoholic Beverages, FMCG, or Food & Beverage industry is preferred.
• Hands-on experience in social media marketing and content creation.
• Experience organizing events and executing brand activations.
• Strong network with influencers, bloggers, and hospitality venues.
• Excellent communication and relationship management skills.
• Ability to work evenings and weekends when events require.
• Creative, proactive, and results-driven personality.