Digital Marketing Executive
2026-01-09T06:35:47+00:00
Powervision
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https://powervision.co.ke/
FULL_TIME
Nairobi
Nairobi
00100
Kenya
Consulting
Marketing, Management
2026-01-23T17:00:00+00:00
8
Digital Marketing Executive
Industry: Construction Materials
Key Responsibilities
- Develop and execute digital marketing strategies to promote construction materials across online platforms.
- Manage and optimize social media pages (Facebook, Instagram, LinkedIn, TikTok) with a focus on lead generation.
- Plan, run, and monitor paid digital campaigns (Google Ads, Meta Ads) with measurable ROI.
- Create and manage content including product posts, videos, reels, brochures, and promotions.
- Generate and qualify leads for the sales team, including contractors, developers, hardware stores, and project managers.
- Manage the company website, SEO, product listings, and online inquiries.
- Track analytics, campaign performance, conversions, and prepare marketing reports.
- Work closely with the sales team to align marketing campaigns with ongoing projects and promotions.
- Manage online customer engagement, inquiries, and reviews professionally.
Key Requirements
- Diploma or Degree in Marketing, Digital Marketing, Communications, or a related field.
- Proven experience as a Digital Marketer, preferably in construction, hardware, building materials, or a similar industry.
- Strong knowledge of Google Ads, Meta Ads, SEO, social media marketing, and analytics tools.
- Ability to market technical or industrial products effectively.
- Experience in content creation (basic graphic design, video editing is an added advantage).
- Excellent written communication and copywriting skills.
- Data-driven mindset with the ability to optimize campaigns for results.
Develop and execute digital marketing strategies to promote construction materials across online platforms. Manage and optimize social media pages (Facebook, Instagram, LinkedIn, TikTok) with a focus on lead generation. Plan, run, and monitor paid digital campaigns (Google Ads, Meta Ads) with measurable ROI. Create and manage content including product posts, videos, reels, brochures, and promotions. Generate and qualify leads for the sales team, including contractors, developers, hardware stores, and project managers. Manage the company website, SEO, product listings, and online inquiries. Track analytics, campaign performance, conversions, and prepare marketing reports. Work closely with the sales team to align marketing campaigns with ongoing projects and promotions. Manage online customer engagement, inquiries, and reviews professionally.
Excellent written communication and copywriting skills. Data-driven mindset with the ability to optimize campaigns for results.
Diploma or Degree in Marketing, Digital Marketing, Communications, or a related field. Proven experience as a Digital Marketer, preferably in construction, hardware, building materials, or a similar industry. Strong knowledge of Google Ads, Meta Ads, SEO, social media marketing, and analytics tools. Ability to market technical or industrial products effectively. Experience in content creation (basic graphic design, video editing is an added advantage).
JOB-6960a1c3549df
Vacancy title:
Digital Marketing Executive
[Type: FULL_TIME, Industry: Consulting, Category: Marketing, Management]
Jobs at:
Powervision
Deadline of this Job:
Friday, January 23 2026
Duty Station:
Nairobi | Nairobi
Summary
Date Posted: Friday, January 9 2026, Base Salary: Not Disclosed
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JOB DETAILS:
Digital Marketing Executive
Industry: Construction Materials
Key Responsibilities
- Develop and execute digital marketing strategies to promote construction materials across online platforms.
- Manage and optimize social media pages (Facebook, Instagram, LinkedIn, TikTok) with a focus on lead generation.
- Plan, run, and monitor paid digital campaigns (Google Ads, Meta Ads) with measurable ROI.
- Create and manage content including product posts, videos, reels, brochures, and promotions.
- Generate and qualify leads for the sales team, including contractors, developers, hardware stores, and project managers.
- Manage the company website, SEO, product listings, and online inquiries.
- Track analytics, campaign performance, conversions, and prepare marketing reports.
- Work closely with the sales team to align marketing campaigns with ongoing projects and promotions.
- Manage online customer engagement, inquiries, and reviews professionally.
Key Requirements
- Diploma or Degree in Marketing, Digital Marketing, Communications, or a related field.
- Proven experience as a Digital Marketer, preferably in construction, hardware, building materials, or a similar industry.
- Strong knowledge of Google Ads, Meta Ads, SEO, social media marketing, and analytics tools.
- Ability to market technical or industrial products effectively.
- Experience in content creation (basic graphic design, video editing is an added advantage).
- Excellent written communication and copywriting skills.
- Data-driven mindset with the ability to optimize campaigns for results.
Work Hours: 8
Experience in Months: 12
Level of Education: bachelor degree
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