Rose Avenue Consulting Group is a financial management, strategy and consulting firm that combines deep industry knowledge with specialized expertise in corporate finance, strategy and research. Together with our clients and partnering companies we address our client’s most critical issues and challenges. RACG aims to provide a globally consistent set o...

Job Responsibilities

Campaign Management & Lead Generation

• Design, deploy, and optimize high-performing paid and organic campaigns across Google Ads, LinkedIn, Facebook, Instagram, X, TikTok, and display networks to drive leads for IT training courses and corporate solutions.
• Monitor ad spend performance, run continuous A/B testing on ad copy and creatives, and optimize campaigns for maximum Return on Ad Spend (ROAS) and lower Cost Per Acquisition (CPA).

Content Creation, Social Media & Brand Awareness

• Produce compelling marketing copy, digital graphics, promotional videos, and collateral tailored to corporate buyers, IT professionals, and prospective students.
• Manage and scale the company’s official social media channels, fostering active community engagement, brand loyalty, and thought leadership in the ICT sector.

SEO & Website Conversion Optimization

• Execute on-page and off-page Search Engine Optimization (SEO) strategies to boost organic search visibility and website rankings.
• Update website content, manage landing pages, and optimize user journeys to convert site visitors into actionable leads.

Email Marketing, CRM & Automation

• Plan and execute targeted email marketing campaigns, newsletters, and automated lead-nurturing workflows using CRM and automation tools.
• Segment customer databases to deliver personalized messages to specific corporate and consumer audiences.

Data Analytics & Reporting

Track and analyze web traffic, campaign efficiency, conversion funnels, and digital metrics using Google Analytics 4, Meta Business Suite, and Google Tag Manager.

Prepare weekly and monthly performance reports and present actionable, data-driven insights to the Marketing Manager.

Key Performance Indicators (KPIs)

• Increase in qualified lead volume and conversion rates for the company’s services and products.
• Growth in organic and paid web traffic, social media reach, and overall brand engagement.
• Cost Per Lead (CPL) and Cost Per Acquisition (CPA) optimization within approved marketing budgets.
• Continuous improvement in search engine keyword rankings and website conversion rates.

Other Requirements

Education: Bachelor’s degree in Marketing, Communications, Information Technology, Business Administration, or a related field.

Experience: Minimum of 3-5 years of proven hands-on experience executing end-to-end digital marketing campaigns in B2B or B2C sectors (tech/education sector experience is an added advantage).

Certifications (Highly Advantageous):

• Google Ads & Google Analytics Certification
• Meta Certified Digital Marketing Associate / Strategy Specialist
• HubSpot Content / Digital Marketing Certification

Technical & Behavioral Competencies

Technical Skills:

• Advanced proficiency with PPC ad platforms (Google Ads, LinkedIn Ads, Meta Ads Manager).
• Hands-on experience with SEO tools (SEMrush, Google Search Console).
• Working knowledge of WordPress (or similar CMS) and CRM/email automation platforms.
• Proficiency in visual/content tools (Canva, Adobe Creative Cloud, CapCut/video editing software).

Behavioral & Soft Skills:

• Strong analytical skills with a data-driven approach to marketing.
• Excellent written and verbal communication skills.
• High creativity, attention to detail, and ability to manage multiple campaigns under tight deadlines.

• Design, deploy, and optimize high-performing paid and organic campaigns across Google Ads, LinkedIn, Facebook, Instagram, X, TikTok, and display networks to drive leads for IT training courses and corporate solutions.
• Monitor ad spend performance, run continuous A/B testing on ad copy and creatives, and optimize campaigns for maximum Return on Ad Spend (ROAS) and lower Cost Per Acquisition (CPA).
• Produce compelling marketing copy, digital graphics, promotional videos, and collateral tailored to corporate buyers, IT professionals, and prospective students.
• Manage and scale the company’s official social media channels, fostering active community engagement, brand loyalty, and thought leadership in the ICT sector.
• Execute on-page and off-page Search Engine Optimization (SEO) strategies to boost organic search visibility and website rankings.
• Update website content, manage landing pages, and optimize user journeys to convert site visitors into actionable leads.
• Plan and execute targeted email marketing campaigns, newsletters, and automated lead-nurturing workflows using CRM and automation tools.
• Segment customer databases to deliver personalized messages to specific corporate and consumer audiences.
• Track and analyze web traffic, campaign efficiency, conversion funnels, and digital metrics using Google Analytics 4, Meta Business Suite, and Google Tag Manager.
• Prepare weekly and monthly performance reports and present actionable, data-driven insights to the Marketing Manager.

• Google Ads
• LinkedIn Ads
• Meta Ads Manager
• SEMrush
• Google Search Console
• WordPress
• CRM
• Email automation platforms
• Canva
• Adobe Creative Cloud
• CapCut
• Video editing software
• Analytical skills
• Data-driven approach
• Written communication skills
• Verbal communication skills
• Creativity
• Attention to detail
• Campaign management

• Bachelor’s degree in Marketing, Communications, Information Technology, Business Administration, or a related field.
• Minimum of 3-5 years of proven hands-on experience executing end-to-end digital marketing campaigns in B2B or B2C sectors (tech/education sector experience is an added advantage).
• Google Ads & Google Analytics Certification
• Meta Certified Digital Marketing Associate / Strategy Specialist
• HubSpot Content / Digital Marketing Certification