About MRM

MRM is a global performance marketing agency that is part of the McCann Worldgroup. We are committed to driving measurable results for our clients through innovative digital strategies.

Role Overview

We are seeking a talented and experienced Digital Marketing Manager to lead our digital marketing efforts in Kenya. This role will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand awareness, drive lead generation, and support business growth.

Responsibilities

Develop and implement integrated digital marketing campaigns across various channels including SEO, SEM, social media, email marketing, and content marketing.

Manage and optimize paid advertising campaigns (Google Ads, social media ads) to achieve target KPIs.

Oversee social media strategy, content creation, and community management.

Analyze campaign performance, generate reports, and provide actionable insights for continuous improvement.

Collaborate with cross-functional teams (sales, creative, web development) to ensure alignment and successful execution of marketing initiatives.

Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Qualifications

Proven experience as a Digital Marketing Manager or similar role.

Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing.

Proficiency in digital marketing tools (e.g., Google Analytics, Google Ads, social media management platforms).

Excellent analytical and problem-solving skills.

Strong communication and interpersonal skills.

Bachelor's degree in Marketing, Communications, Business, or a related field.

Experience

Minimum of 3-5 years of experience in digital marketing, with a focus on strategy and execution.

What We Offer

Competitive salary and benefits package.

Opportunity to work with a leading global agency and a dynamic team.

Professional development and growth opportunities.

• Develop and implement integrated digital marketing campaigns across various channels including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to achieve target KPIs.
• Oversee social media strategy, content creation, and community management.
• Analyze campaign performance, generate reports, and provide actionable insights for continuous improvement.
• Collaborate with cross-functional teams (sales, creative, web development) to ensure alignment and successful execution of marketing initiatives.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

• SEO
• SEM
• Social Media Marketing
• Email Marketing
• Content Marketing
• Google Analytics
• Google Ads
• Social Media Management Platforms
• Analytical Skills
• Problem-Solving Skills
• Communication Skills
• Interpersonal Skills

• Proven experience as a Digital Marketing Manager or similar role.
• Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency in digital marketing tools (e.g., Google Analytics, Google Ads, social media management platforms).
• Excellent analytical and problem-solving skills.
• Strong communication and interpersonal skills.
• Bachelor's degree in Marketing, Communications, Business, or a related field.