Q-Sourcing Servtec Group is a global management consulting firm that helps people make significant improvements to their business performance and realize their most important career goals.

Digital Marketing Manager

Job Type

Full Time

Qualification

BA/BSc/HND , MBA/MSc/MA

Experience

3 - 5 years

Location

Nairobi

Job Field

Marketing and Communication

Job Summary

To lead digital marketing strategy, brand visibility, customer engagement, and online lead generation for the company’s solar and energy solutions business.

The role will focus on strengthening the company’s digital presence, driving customer acquisition, analyzing market trends, and positioning the brand competitively within Kenya’s evolving renewable energy market.

DUTIES & RESPONSIBILITIES:

Digital Marketing Strategy

• Develop and implement digital marketing campaigns aligned with business growth goals.
• Drive brand awareness and online customer acquisition.
• Create targeted campaigns for residential, commercial, and industrial energy solutions.

Content & Brand Management

• Manage social media platforms, website content, and online campaigns.
• Develop engaging marketing content, product promotions, and customer education materials.
• Ensure consistent brand positioning across all channels.

Lead Generation & Performance Marketing

• Manage online lead generation campaigns and conversion optimization.
• Utilize SEO, Google Ads, Meta Ads, email marketing, and digital analytics tools.
• Track customer acquisition metrics and campaign ROI.

Market Intelligence & Consumer Insights

• Analyze market trends, customer behavior, and competitor positioning.
• Support sales teams with digital campaigns and customer engagement initiatives.
• Identify emerging digital opportunities in the energy and solar sector.

Data Analytics & AI Integration

• Utilize AI-driven tools for customer engagement, campaign optimization, and analytics.
• Prepare digital performance reports and marketing dashboards.
• Leverage data insights to improve marketing efficiency and customer targeting.

Stakeholder Collaboration

• Work closely with sales, operations, and branch teams to align campaigns with business priorities.
• Support branch launches, product campaigns, and customer activation programs.

KNOWLEDGE, SKILLS, AND EXPERIENCE:

Qualifications

• Bachelor’s degree in marketing, Communications, Business, or related field.
• MBA or equivalent postgraduate qualification preferred.

Experience & Profile

• Minimum 3–5 years’ experience in digital marketing, preferably in solar, energy, technology, or FMCG sectors.
• Strong understanding of digital advertising platforms and analytics tools.
• Experience managing performance marketing campaigns.
• Understanding of Kenyan consumer trends and digital engagement behavior.

• Develop and implement digital marketing campaigns aligned with business growth goals.
• Drive brand awareness and online customer acquisition.
• Create targeted campaigns for residential, commercial, and industrial energy solutions.
• Manage social media platforms, website content, and online campaigns.
• Develop engaging marketing content, product promotions, and customer education materials.
• Ensure consistent brand positioning across all channels.
• Manage online lead generation campaigns and conversion optimization.
• Utilize SEO, Google Ads, Meta Ads, email marketing, and digital analytics tools.
• Track customer acquisition metrics and campaign ROI.
• Analyze market trends, customer behavior, and competitor positioning.
• Support sales teams with digital campaigns and customer engagement initiatives.
• Identify emerging digital opportunities in the energy and solar sector.
• Utilize AI-driven tools for customer engagement, campaign optimization, and analytics.
• Prepare digital performance reports and marketing dashboards.
• Leverage data insights to improve marketing efficiency and customer targeting.
• Work closely with sales, operations, and branch teams to align campaigns with business priorities.
• Support branch launches, product campaigns, and customer activation programs.

• Strong understanding of digital advertising platforms and analytics tools.
• Experience managing performance marketing campaigns.
• Understanding of Kenyan consumer trends and digital engagement behavior.
• AI-driven tools for customer engagement, campaign optimization, and analytics.
• SEO, Google Ads, Meta Ads, email marketing, and digital analytics tools.

• Bachelor’s degree in marketing, Communications, Business, or related field.
• MBA or equivalent postgraduate qualification preferred.