POSITION

Digital Marketing Manager

ORGANIZATION

Skinlab Kenya / Auraglow Limited

KEY RESPONSIBILITIES

• Develop Digital Growth Strategy
• Create Educational Skincare Content
• Manage Influencer & Dermatology Partnerships
• Drive Paid Digital Campaigns
• Grow E-Commerce & Retail Sell-Out
• Track Performance & Marketing Analytics

KEY DELIVERABLES (WITHIN 12 MONTHS)

• 20K+ Instagram Followers
• Trusted Skincare Brand Authority
• Retail Sales Growth
• Drive 15–20% of Retail Sales Contribution from Digital

• Develop Digital Growth Strategy
• Create Educational Skincare Content
• Manage Influencer & Dermatology Partnerships
• Drive Paid Digital Campaigns
• Grow E-Commerce & Retail Sell-Out
• Track Performance & Marketing Analytics

• Digital Marketing Strategy
• Content Creation
• Influencer Marketing
• Partnership Management
• Paid Digital Campaigns
• E-commerce Growth
• Retail Sales
• Performance Tracking
• Marketing Analytics

• Proven experience in digital marketing
• Experience in skincare or beauty industry is a plus
• Strong understanding of social media platforms and digital advertising
• Excellent communication and interpersonal skills
• Ability to analyze data and derive insights
• Experience in managing partnerships