Background

Incredo is a non-deposit taking microfinance institution registered as a private limited company incorporated in 2014 with its Head Office located in Thika Town. Since its inception, Incredo has grown to become one of the fastest-growing MFI, addressing the gaps that exist in the provision of affordable and accessible financial solutions to its target market...

Key Responsibilities

As the Digital Marketing Officer, you will:

• Manage and grow the organization’s presence across Facebook, Instagram, LinkedIn, TikTok, and other digital platforms.
• Design high-quality marketing graphics, promotional materials, and brand assets.
• Create engaging and compelling digital content for campaigns, social media, and other communication channels.
• Plan, launch, monitor, and optimize paid digital advertising campaigns to generate quality leads.
• Track campaign performance and prepare analytical reports to measure marketing effectiveness.
• Update, maintain, and optimize website content to ensure accuracy and relevance.
• Develop and execute innovative digital marketing campaigns aligned with business objectives.
• Capture, edit, and produce high-quality photos and videos for marketing and promotional purposes.
• Enhance the organization’s online visibility, brand awareness, and customer engagement.
• Stay informed on emerging digital marketing trends, tools, and best practices to drive continuous improvement.
• Convert qualified leads into paying clients, contributing directly to business growth and revenue generation.

Qualifications & Experience

The ideal candidate should possess:

• A Bachelor’s Degree or Diploma in Marketing, Communications, Digital Marketing, or a related field.
• Proven experience managing social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and similar channels.
• Proficiency in Canva, Adobe Creative Suite, CapCut, or equivalent graphic design and content creation tools.
• Practical knowledge of Meta Business Suite, Google Analytics, SEO principles, and digital marketing best practices.
• Excellent written, verbal, and interpersonal communication skills.
• Strong creativity, attention to detail, and the ability to manage multiple projects within deadlines.
• A proactive attitude with excellent organizational and problem-solving skills.

• Manage and grow the organization’s presence across Facebook, Instagram, LinkedIn, TikTok, and other digital platforms.
• Design high-quality marketing graphics, promotional materials, and brand assets.
• Create engaging and compelling digital content for campaigns, social media, and other communication channels.
• Plan, launch, monitor, and optimize paid digital advertising campaigns to generate quality leads.
• Track campaign performance and prepare analytical reports to measure marketing effectiveness.
• Update, maintain, and optimize website content to ensure accuracy and relevance.
• Develop and execute innovative digital marketing campaigns aligned with business objectives.
• Capture, edit, and produce high-quality photos and videos for marketing and promotional purposes.
• Enhance the organization’s online visibility, brand awareness, and customer engagement.
• Stay informed on emerging digital marketing trends, tools, and best practices to drive continuous improvement.
• Convert qualified leads into paying clients, contributing directly to business growth and revenue generation.

• Proficiency in Canva, Adobe Creative Suite, CapCut, or equivalent graphic design and content creation tools.
• Practical knowledge of Meta Business Suite, Google Analytics, SEO principles, and digital marketing best practices.
• Excellent written, verbal, and interpersonal communication skills.
• Strong creativity, attention to detail, and the ability to manage multiple projects within deadlines.
• A proactive attitude with excellent organizational and problem-solving skills.

• A Bachelor’s Degree or Diploma in Marketing, Communications, Digital Marketing, or a related field.
• Proven experience managing social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and similar channels.