We are located in Kiambu County along Thika Super Highway in Ruiru town. Plainsview is one of the biggest nursing home in Kiambu county. We have served the community and beyond since 1999.

Purpose:

Drive patient acquisition, engagement, and brand visibility through digital marketing strategy, execution, and optimization - supporting revenue growth and retention.

Responsibilities or duties

Campaign Management

— Plan and execute digital campaigns (social, web, email, SMS) for clinics, wellness events, and new service launches; manage budgets/timelines; optimize for ROI.

Brand & Content

— Produce digital content (graphics, video, photography, promotional materials) that stays on-brand; manage website content; support employer/internal branding.

Lead Generation

— Generate and nurture patient enquiries; improve enquiry-to-appointment conversion; coordinate with Front Office and Business Development.

Analytics & Reporting

— Track website/social performance, enquiries, conversions, and ROI; produce weekly/monthly/quarterly reports with actionable recommendations.

Reputation Management

— Respond to enquiries and reviews promptly; escalate complaints; support patient education content.

Growth

— Stay current on digital trends/tools; participate in training and wellness programs; contribute innovative ideas.

Qualifications or requirements (e.g., education, skills)

Diploma/Bachelor's in Marketing/Digital Marketing/Communications/PR/Business or related field; 3+ years' experience in digital marketing, brand management, or marketing communications; healthcare experience a plus; certifications (Google Ads/Analytics, Meta Blueprint) an advantage.

Experience needed

3+ years' experience in digital marketing, brand management, or marketing communications.

Any other provided details (e.g., benefits, work environment, team info, or additional notes)

Required Skills & Tools:

Videography, photography, and content editing; Google Analytics, Meta Business Suite, SEO/SEM; Canva or Adobe Creative Suite; MS Office; social media & website management.

Decision Authority:

Autonomous on routine content, scheduling, and reporting; escalates new campaign strategy, budget changes, brand repositioning, and crisis communications to the Marketing Team Lead.

Key KPIs:

≥15% social-enquiry-to-appointment conversion, monthly lead targets, cost-per-acquisition within benchmark, ≤2-hour response time to enquiries, 100% content calendar execution, reports submitted by the 5th of each month.

Key Relationships:

Marketing Team Lead, Business Development, Front Office, CRM/Telemarketing, Clinical Departments, ICT, HR, external agencies.

• Plan and execute digital campaigns (social, web, email, SMS) for clinics, wellness events, and new service launches; manage budgets/timelines; optimize for ROI.
• Produce digital content (graphics, video, photography, promotional materials) that stays on-brand; manage website content; support employer/internal branding.
• Generate and nurture patient enquiries; improve enquiry-to-appointment conversion; coordinate with Front Office and Business Development.
• Track website/social performance, enquiries, conversions, and ROI; produce weekly/monthly/quarterly reports with actionable recommendations.
• Respond to enquiries and reviews promptly; escalate complaints; support patient education content.
• Stay current on digital trends/tools; participate in training and wellness programs; contribute innovative ideas.

• Videography
• Photography
• Content editing
• Google Analytics
• Meta Business Suite
• SEO/SEM
• Canva or Adobe Creative Suite
• MS Office
• Social media management
• Website management

• Diploma/Bachelor's in Marketing/Digital Marketing/Communications/PR/Business or related field
• 3+ years' experience in digital marketing, brand management, or marketing communications
• Healthcare experience a plus
• Certifications (Google Ads/Analytics, Meta Blueprint) an advantage