Background

Our client is in the Sales & Marketing industry seeking to hire a Digital Marketing Officer.

Responsibilities

The Digital Marketing Officer will be responsible for:

• Practicing knowledge of audience targeting, campaign objectives, ad placement, budgeting, retargeting, lead forms, landing pages and conversion tracking.
• Strong understanding of digital platforms such as Facebook, Instagram, LinkedIn, Google, YouTube, TikTok. Whereas, Business and email marketing.
• Ability to use analytics to measure campaign performance, identify what is working and recommend practical improvements.
• Good understanding of key digital marketing metrics such as reach, impressions, engagement, click-through rate, cost per lead, conversion rate, return on ad spend, and customer acquisition cost.
• Experience creating and managing paid campaigns through tools such as Meta Ads Manager, Google Ads, LinkedIn Campaign Manager or similar platforms.
• Ability to sponsor consumer content, write strong captions, design basic visuals, edit short videos and package messages for different audiences.
• Familiarity with websites, blogs, video editing tools, email marketing platforms, CRM systems, Google Analytics, website dashboards or similar digital tools.
• Understanding of SEO, landing page optimisation, lead magnets, sales funnels, retargeting, A/B testing and conversion tracking.
• Ability to segment audiences by country, profession, sector, interest, behaviour, job title, organisation type and skills in marketing journey.
• Experience marketing training programmes, consultancy services, software products, professional courses or institutional services to be an added advantage.
• Ability to work with sales teams to ensure that digital campaigns produce leads that can be followed up and converted into revenue.
• Strong creativity, commercial awareness, attention to detail, consistency, discipline and ability to work with targets.
• Excellent communication skills and the ability to represent Vantage Africa professionally across digital platforms.

Qualifications & Experience

The ideal candidate should possess:

• A degree or diploma in Marketing, Digital Marketing, Communication, Business, IT, Public Relations, Media Studies or a related field.

• Practicing knowledge of audience targeting, campaign objectives, ad placement, budgeting, retargeting, lead forms, landing pages and conversion tracking.
• Strong understanding of digital platforms such as Facebook, Instagram, LinkedIn, Google, YouTube, TikTok. Whereas, Business and email marketing.
• Ability to use analytics to measure campaign performance, identify what is working and recommend practical improvements.
• Good understanding of key digital marketing metrics such as reach, impressions, engagement, click-through rate, cost per lead, conversion rate, return on ad spend, and customer acquisition cost.
• Experience creating and managing paid campaigns through tools such as Meta Ads Manager, Google Ads, LinkedIn Campaign Manager or similar platforms.
• Ability to sponsor consumer content, write strong captions, design basic visuals, edit short videos and package messages for different audiences.
• Familiarity with websites, blogs, video editing tools, email marketing platforms, CRM systems, Google Analytics, website dashboards or similar digital tools.
• Understanding of SEO, landing page optimisation, lead magnets, sales funnels, retargeting, A/B testing and conversion tracking.
• Ability to segment audiences by country, profession, sector, interest, behaviour, job title, organisation type and skills in marketing journey.
• Experience marketing training programmes, consultancy services, software products, professional courses or institutional services to be an added advantage.
• Ability to work with sales teams to ensure that digital campaigns produce leads that can be followed up and converted into revenue.
• Strong creativity, commercial awareness, attention to detail, consistency, discipline and ability to work with targets.
• Excellent communication skills and the ability to represent Vantage Africa professionally across digital platforms.

• Audience targeting
• Campaign objectives
• Ad placement
• Budgeting
• Retargeting
• Lead forms
• Landing pages
• Conversion tracking
• Digital platforms (Facebook, Instagram, LinkedIn, Google, YouTube, TikTok)
• Business and email marketing
• Analytics
• Campaign performance measurement
• Digital marketing metrics
• Meta Ads Manager
• Google Ads
• LinkedIn Campaign Manager
• Content creation
• Basic visual design
• Short video editing
• Website management
• Blog management
• Video editing tools
• Email marketing platforms
• CRM systems
• Google Analytics
• Website dashboards
• SEO
• Landing page optimisation
• Lead magnets
• Sales funnels
• Retargeting
• A/B testing
• Audience segmentation
• Marketing journey planning
• Creativity
• Commercial awareness
• Attention to detail
• Consistency
• Discipline
• Communication skills

• A degree or diploma in Marketing, Digital Marketing, Communication, Business, IT, Public Relations, Media Studies or a related field.
• Demonstrable experience in digital marketing, social media management, paid advertising, content creation, campaign management or online lead generation.