Background information about the job or company (e.g., role context, company overview)

Open University of Kenya (OUK) is an equal opportunity employer and, therefore, applicants of either gender, youths, persons living with disabilities and those from marginalized areas are encouraged to apply.

Responsibilities or duties

Optimize Search Engine Visibility: Teach practical SEO techniques, guiding students to perform keyword research and on-page optimization to improve website ranking for simulated client projects.

Manage Paid Advertising Campaigns: Create practical labs where students set up and manage mock PPC campaigns on Google Ads or Meta platforms, focusing on bidding strategies and ad copy.

Develop Content Marketing Funnels: Instruct on the creation of content strategies that guide potential customers through the awareness, consideration, and decision stages of the buyer’s journey.

Analyze Web and Social Metrics: Train students to interpret data from Google Analytics and social media insights to measure campaign ROI, engagement, and conversion rates.

Design Omnichannel Strategies: Facilitate the creation of integrated marketing plans that seamlessly connect email, social media, website, and mobile app experiences for a unified brand presence.

Evaluate Influencer Partnerships: Assess student proposals for influencer marketing campaigns, focusing on authentic alignment, micro-influencer selection, and measuring the impact of influencer reach.

• Teach practical SEO techniques, guiding students to perform keyword research and on-page optimization to improve website ranking for simulated client projects.
• Create practical labs where students set up and manage mock PPC campaigns on Google Ads or Meta platforms, focusing on bidding strategies and ad copy.
• Instruct on the creation of content strategies that guide potential customers through the awareness, consideration, and decision stages of the buyer’s journey.
• Train students to interpret data from Google Analytics and social media insights to measure campaign ROI, engagement, and conversion rates.
• Facilitate the creation of integrated marketing plans that seamlessly connect email, social media, website, and mobile app experiences for a unified brand presence.
• Assess student proposals for influencer marketing campaigns, focusing on authentic alignment, micro-influencer selection, and measuring the impact of influencer reach.

• SEO
• Keyword Research
• On-page Optimization
• PPC Campaign Management
• Google Ads
• Meta Platforms
• Bidding Strategies
• Ad Copywriting
• Content Marketing Strategy
• Google Analytics
• Social Media Analytics
• Campaign ROI Analysis
• Omnichannel Marketing
• Influencer Marketing
• Micro-influencer Selection

• Ability to teach practical SEO techniques.
• Experience in managing paid advertising campaigns on Google Ads or Meta platforms.
• Knowledge of content marketing funnel development.
• Proficiency in analyzing web and social metrics using Google Analytics and social media insights.
• Understanding of omnichannel strategies.
• Ability to evaluate influencer partnerships.