About the Role

Stainless Steel Pro Kenya is looking for an experienced and results-driven Digital Marketing Specialist to join our team on a full-time basis.

The successful candidate will be responsible for developing and executing digital marketing strategies that generate qualified sales leads, increase online visibility, and support business growth.

We are particularly interested in candidates with proven experience marketing stainless steel, metal products, construction materials, manufacturing products, or related technical products.

Key Responsibilities

• Develop and execute digital marketing strategies focused on generating qualified sales leads.
• Manage and optimize social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and other relevant channels.
• Plan, launch, and optimize paid advertising campaigns, particularly Meta Ads and Google Ads.
• Conduct keyword research and implement effective SEO strategies to improve search visibility.
• Create and coordinate high-quality marketing content, including product posts, videos, articles, and promotional campaigns.
• Manage and optimize the company website and landing pages for lead generation.
• Track leads, conversions, campaign performance, and return on advertising spend.
• Use Google Analytics, Google Search Console, Meta Business Suite, Google Ads, and other relevant marketing tools.
• Work closely with the sales team to improve lead quality and conversion rates.
• Identify new digital marketing opportunities and emerging trends within the Kenyan market.
• Prepare regular marketing performance reports with clear recommendations for improvement.

Requirements

• Minimum 5 years of proven experience in digital marketing.
• Demonstrated experience generating qualified leads, preferably for B2B or high-value products.
• Previous experience in the stainless steel, metal, construction, manufacturing, engineering, or related industry is highly preferred.
• Strong hands-on experience with Google Ads and Meta Ads.
• Solid understanding of SEO, content marketing, social media marketing, email marketing, and conversion optimization.
• Experience managing marketing budgets and optimizing campaigns based on measurable results.
• Strong analytical and reporting skills.
• Excellent written and verbal communication skills.
• Ability to work independently and take ownership of marketing results.
• Strong understanding of the Kenyan digital market and customer behavior.

What We Are Looking For

We are looking for someone who is results-oriented rather than simply focused on posting content.

Your primary goal will be to help Stainless Steel Pro Kenya generate a consistent flow of high-quality enquiries and sales opportunities through digital channels.

Candidates should be able to demonstrate previous results through a portfolio, campaign reports, case studies, or other measurable evidence of their work.

Only candidates with relevant experience and demonstrable results will be considered.

• Develop and execute digital marketing strategies focused on generating qualified sales leads.
• Manage and optimize social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and other relevant channels.
• Plan, launch, and optimize paid advertising campaigns, particularly Meta Ads and Google Ads.
• Conduct keyword research and implement effective SEO strategies to improve search visibility.
• Create and coordinate high-quality marketing content, including product posts, videos, articles, and promotional campaigns.
• Manage and optimize the company website and landing pages for lead generation.
• Track leads, conversions, campaign performance, and return on advertising spend.
• Use Google Analytics, Google Search Console, Meta Business Suite, Google Ads, and other relevant marketing tools.
• Work closely with the sales team to improve lead quality and conversion rates.
• Identify new digital marketing opportunities and emerging trends within the Kenyan market.
• Prepare regular marketing performance reports with clear recommendations for improvement.

• Google Ads
• Meta Ads
• SEO
• Content Marketing
• Social Media Marketing
• Email Marketing
• Conversion Optimization
• Google Analytics
• Google Search Console
• Meta Business Suite
• Analytical Skills
• Reporting Skills
• Written Communication Skills
• Verbal Communication Skills

• Minimum 5 years of proven experience in digital marketing.
• Demonstrated experience generating qualified leads, preferably for B2B or high-value products.
• Previous experience in the stainless steel, metal, construction, manufacturing, engineering, or related industry is highly preferred.
• Strong hands-on experience with Google Ads and Meta Ads.
• Solid understanding of SEO, content marketing, social media marketing, email marketing, and conversion optimization.
• Experience managing marketing budgets and optimizing campaigns based on measurable results.
• Strong analytical and reporting skills.
• Excellent written and verbal communication skills.
• Ability to work independently and take ownership of marketing results.
• Strong understanding of the Kenyan digital market and customer behavior.