The Jitu is a software and technology provider based in Nyeri, Kenya. We chose Nyeri because we believe the talent in this area of the world can compete globally. If you would like to work for a company that believes in Nyeri and plans to be a GIANT globally then please apply for an opening with us. One of the foundations of The Jitu is we hire based on talent and we promote based on the individual's ability to deliver quality solutions. We do not care which tribe you are from or if you are male or female.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across multiple channels, including Google Ads, Meta Ads, LinkedIn, and email marketing platforms.
• Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance and search visibility.
• Manage and optimize Search Engine Marketing (SEM) campaigns, including PPC, Display, and Performance Max campaigns.
• Execute Search Engine Optimization (SEO) strategies to improve organic website rankings and traffic growth.
• Create, schedule, and manage engaging social media content and campaigns across various platforms.
• Monitor campaign performance using tools such as Google Analytics, HubSpot, and Meta Business Suite.
• Track and analyze key marketing metrics including CTR, CPC, CPL, conversion rates, and ROAS.
• Generate detailed marketing performance reports and provide actionable recommendations for continuous improvement.
• Collaborate with content creators, designers, and sales teams to align marketing efforts with business objectives.
• Support email marketing initiatives including campaign setup, automation workflows, audience segmentation, and reporting.
• Conduct market and trend research to identify new growth opportunities and emerging digital marketing strategies.
• Optimize landing pages and user journeys to improve lead generation and customer engagement.
• Stay updated on the latest digital marketing trends, algorithm changes, and advertising platform updates.
• Ensure all campaigns are aligned with brand guidelines and company objectives.
• Perform other related duties as assigned.

Key Competencies / Skills

• Experience in campaign execution for international clients
• Strong analytical mindset with comfort in performance metrics
• Familiarity with CRM tools such as Salesforce or HubSpot
• Ability to operate across time zones in fast-paced environments

Required Qualifications & Experience

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• Minimum of 2 years of experience in Digital Marketing, SEM, or Performance Marketing roles.
• Support clients in the US

• Develop, implement, and manage digital marketing campaigns across multiple channels, including Google Ads, Meta Ads, LinkedIn, and email marketing platforms.
• Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance and search visibility.
• Manage and optimize Search Engine Marketing (SEM) campaigns, including PPC, Display, and Performance Max campaigns.
• Execute Search Engine Optimization (SEO) strategies to improve organic website rankings and traffic growth.
• Create, schedule, and manage engaging social media content and campaigns across various platforms.
• Monitor campaign performance using tools such as Google Analytics, HubSpot, and Meta Business Suite.
• Track and analyze key marketing metrics including CTR, CPC, CPL, conversion rates, and ROAS.
• Generate detailed marketing performance reports and provide actionable recommendations for continuous improvement.
• Collaborate with content creators, designers, and sales teams to align marketing efforts with business objectives.
• Support email marketing initiatives including campaign setup, automation workflows, audience segmentation, and reporting.
• Conduct market and trend research to identify new growth opportunities and emerging digital marketing strategies.
• Optimize landing pages and user journeys to improve lead generation and customer engagement.
• Stay updated on the latest digital marketing trends, algorithm changes, and advertising platform updates.
• Ensure all campaigns are aligned with brand guidelines and company objectives.
• Perform other related duties as assigned.

• Experience in campaign execution for international clients
• Strong analytical mindset with comfort in performance metrics
• Familiarity with CRM tools such as Salesforce or HubSpot
• Ability to operate across time zones in fast-paced environments

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• Minimum of 2 years of experience in Digital Marketing, SEM, or Performance Marketing roles.
• Support clients in the US