About Unifi

Boldly different. Fiercely human. Proudly African. Unifi is redefining credit in Africa with simple, fast personal loans delivered through online, mobile and branch channels. We make life easy for our clients across Kenya, Zambia, Uganda, South Africa and Tanzania. Unifi has conviction in the African continent and its people, and our products enable our clients to achieve even more. As one of the fastest-growing lenders in Africa, we combine exceptional client service with the very best tech and data analytics.

The Role

The Direct Marketing Coordinator is responsible for driving new client acquisition, managing multiple branches across a region, and ensuring effective execution of direct marketing strategies. The role focuses on building strong relationships with key stakeholders, leading high-performing marketing teams, and delivering measurable business outcomes to support Unifi Kenya’s growth.

Responsibilities

• Identify, research, and drive opportunities to grow Unifi’s client base, focusing on large employers.
• Drive lead generation process across the client funnel by analysing prospect insights, identifying bottlenecks, and optimising conversion rates.
• Develop and implement strategic activations plans, including events calendars for key national and stakeholder events (e.g. Expos).
• Build and maintain strong relationships with key business stakeholders.
• Work closely with branch managers and teams to meet new client targets and ensure effective weekly marketing plans.
• Suggest and drive creative direct marketing activities for assigned territories.
• Support branch-level marketing fieldwork and activities to deliver on targets.
• Monitor daily branch marketing activities and ensure proper use of systems such as Georep.
• Lead, motivate, and develop a high-performing direct marketing team; provide training and capacity planning support as needed.
• Collaborate with the Marketing Generalist to implement agreed marketing strategies.
• Support management in executing company strategy and contribute to Unifi’s growth.
• Ensure all prospect lists and activity reports are submitted accurately and on schedule.
• Make Unifi a fun place to work.

Required Candidate Profile

• Diploma or degree in Marketing, Sales or a related field, or minimum 3 years’ experience in sales, marketing, or direct/field marketing.
• Proven experience managing multiple branches within customer-centric brands.
• Strong leadership skills with the ability to motivate and manage teams in a fast-paced environment.
• Emotionally intelligent, adaptable, and able to balance firmness with empathy.
• Strategic thinker with strong problem-solving skills and a focus on continuous improvement.
• Confident decision-maker, able to challenge the status quo to drive value.
• Excellent communication, interpersonal, and collaboration skills across all levels.
• Highly analytical, detail-oriented, and committed to high standards.
• Creative, commercially aware, customer-oriented, and organized with strong multitasking abilities.
• Knowledge of financial products and services is a plus.

Unifi is redefining personal credit with innovations that will make life easy for 1 million clients by 2025. We’re optimistic about the future and have conviction in the potential of the African continent and its people. Unifi is redefining credit in Africa with a unique touch-and-tech approach that sees warm human interactions combined with outstanding tech.

• Identify, research, and drive opportunities to grow Unifi’s client base, focusing on large employers.
• Drive lead generation process across the client funnel by analysing prospect insights, identifying bottlenecks, and optimising conversion rates.
• Develop and implement strategic activations plans, including events calendars for key national and stakeholder events (e.g. Expos).
• Build and maintain strong relationships with key business stakeholders.
• Work closely with branch managers and teams to meet new client targets and ensure effective weekly marketing plans.
• Suggest and drive creative direct marketing activities for assigned territories.
• Support branch-level marketing fieldwork and activities to deliver on targets.
• Monitor daily branch marketing activities and ensure proper use of systems such as Georep.
• Lead, motivate, and develop a high-performing direct marketing team; provide training and capacity planning support as needed.
• Collaborate with the Marketing Generalist to implement agreed marketing strategies.
• Support management in executing company strategy and contribute to Unifi’s growth.
• Ensure all prospect lists and activity reports are submitted accurately and on schedule.
• Make Unifi a fun place to work.

• Leadership skills
• Problem-solving skills
• Communication skills
• Interpersonal skills
• Collaboration skills
• Analytical skills
• Detail-oriented
• Multitasking abilities
• Creative
• Commercially aware
• Customer-oriented
• Organized

• Diploma or degree in Marketing, Sales or a related field
• Minimum 3 years’ experience in sales, marketing, or direct/field marketing
• Proven experience managing multiple branches within customer-centric brands
• Strong leadership skills with the ability to motivate and manage teams in a fast-paced environment
• Emotionally intelligent, adaptable, and able to balance firmness with empathy
• Strategic thinker with strong problem-solving skills and a focus on continuous improvement
• Confident decision-maker, able to challenge the status quo to drive value
• Excellent communication, interpersonal, and collaboration skills across all levels
• Highly analytical, detail-oriented, and committed to high standards
• Creative, commercially aware, customer-oriented, and organized with strong multitasking abilities
• Knowledge of financial products and services is a plus