E-Commerce and Digital Marketing Specialist
2026-07-11T00:15:03+00:00
Karen Blixen Group
https://cdn.greatkenyanjobs.com/jsjobsdata/data/employer/comp_12149/logo/karen.jpg
https://karenblixengroup.com/
FULL_TIME
Nairobi
Nairobi
00100
Kenya
Hospitality, and Tourism
Advertising & Marketing, Computer & IT, Business Operations
2026-07-24T17:00:00+00:00
8
POSITION SUMMARY
The Ecommerce and Digital Marketing Specialist will be responsible for driving online sales and brand visibility, managing digital storefronts, executing integrated marketing campaigns (SEO, SEM, social media, Emails), optimizing the customer journey, and leveraging data analytics to maximize return on investment (ROI).
The role requires an experienced professional with a strong understanding of hospitality consumer behavior, destination marketing, travel search trends, local/global SEO, and content optimization strategies tailored for tourism and hospitality businesses.
KEY RESPONSIBILITIES
1. SEO Strategy & Planning
- Develop and execute comprehensive SEO strategies aligned with business goals.
- Conduct keyword research targeting hospitality, tourism, travel, dining, and safari-related searches.
- Create SEO roadmaps for restaurants, camp, and tour packages.
- Identify growth opportunities to improve search rankings and organic traffic.
2. Website Optimization
- Optimize website structure, metadata, URLs, headings, and internal linking.
- Improve website speed, mobile responsiveness, and user experience.
- Ensure all websites are search-engine friendly and technically optimized.
- Work closely with web developers to implement SEO best practices.
3. Local/global SEO Management
- Optimize Google Business Profiles for restaurants, camp, and tour operations.
- Improve visibility on local searches and map listings.
- Manage local citations, directory listings, and location-based SEO strategies.
- Monitor and improve online reviews and reputation signals.
4. Content Optimization
- Develop SEO-focused content strategies, including blogs, landing pages, destination pages, and tour descriptions.
- Optimize restaurant menus, accommodation pages, safari itineraries, and travel packages for search visibility.
- Collaborate with content creators, photographers, and marketing teams.
- Ensure all content aligns with targeted keywords and customer search intent.
5. Performance Monitoring & Reporting
- Track SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms.
- Monitor keyword rankings, website traffic, bounce rates, and conversion performance.
- Prepare monthly SEO performance reports and actionable insights.
- Recommend improvements based on analytics and market trends.
6. Competitor & Market Analysis
- Conduct competitor analysis within the hospitality and tourism industry.
- Monitor industry trends, customer search behavior, and digital marketing innovations.
- Identify opportunities to outperform competitors in organic search rankings.
7. Link Building & Digital Presence
- Develop ethical link-building strategies to improve domain authority.
- Build partnerships with travel blogs, tourism platforms, hospitality directories, and influencers.
- Support PR and digital campaigns to enhance online visibility.
8. Collaboration & Brand Support
- Work closely with reservations, sales, ICT, marketing, and operations teams.
- Support campaigns aimed at increasing direct bookings and restaurant reservations.
- Assist in digital promotions for seasonal offers, safari packages, and special events.
QUALIFICATIONS & REQUIREMENTS
Academic Qualifications
- Bachelor's Degree in Marketing, Digital Marketing, IT, Communications, or a related field.
- SEO certifications or Google certifications will be an added advantage.
Experience
- Minimum 3 years' proven experience in ecommerce operations and digital marketing.
- Must have hands-on experience within the hospitality industry, specifically in:
- Restaurants
- Camps
- Tour or Travel Operations
- Familiarity with ecommerce CMS platforms and CRM/Email tools
- Experience managing multiple hospitality brands/websites is an added advantage.
REQUIRED SKILLS & COMPETENCIES
- Strong knowledge of SEO principles and search engine algorithms.
- Excellent understanding of hospitality and tourism digital trends.
- Proficiency in Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar tools.
- Knowledge of WordPress, CMS platforms, and basic HTML/CSS.
- Strong analytical and reporting skills.
- Experience in local SEO and destination marketing.
- Excellent written and verbal communication skills.
- Creative thinking with strong attention to detail.
- Ability to manage multiple projects and meet deadlines.
KEY PERFORMANCE INDICATORS (KPIs)
- Growth in organic website traffic.
- Improvement in keyword rankings.
- Increase in direct bookings and inquiries.
- Growth in restaurant reservations through organic search.
- Increased visibility on Google Maps and local search results.
- Improved website conversion rates.
- Growth in backlink quality and domain authority.
WORKING CONDITIONS
- May require occasional travel to camp or tourism sites for content development and brand alignment.
- Flexibility to support campaigns during peak hospitality seasons and promotions.
PERSONAL ATTRIBUTES
- Passion for hospitality, tourism, and travel marketing.
- Innovative and results-oriented mindset.
- Strong organizational and problem-solving skills.
- Ability to work independently and collaboratively within a team environment.
- Develop and execute comprehensive SEO strategies aligned with business goals.
- Conduct keyword research targeting hospitality, tourism, travel, dining, and safari-related searches.
- Create SEO roadmaps for restaurants, camp, and tour packages.
- Identify growth opportunities to improve search rankings and organic traffic.
- Optimize website structure, metadata, URLs, headings, and internal linking.
- Improve website speed, mobile responsiveness, and user experience.
- Ensure all websites are search-engine friendly and technically optimized.
- Work closely with web developers to implement SEO best practices.
- Optimize Google Business Profiles for restaurants, camp, and tour operations.
- Improve visibility on local searches and map listings.
- Manage local citations, directory listings, and location-based SEO strategies.
- Monitor and improve online reviews and reputation signals.
- Develop SEO-focused content strategies, including blogs, landing pages, destination pages, and tour descriptions.
- Optimize restaurant menus, accommodation pages, safari itineraries, and travel packages for search visibility.
- Collaborate with content creators, photographers, and marketing teams.
- Ensure all content aligns with targeted keywords and customer search intent.
- Track SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms.
- Monitor keyword rankings, website traffic, bounce rates, and conversion performance.
- Prepare monthly SEO performance reports and actionable insights.
- Recommend improvements based on analytics and market trends.
- Conduct competitor analysis within the hospitality and tourism industry.
- Monitor industry trends, customer search behavior, and digital marketing innovations.
- Identify opportunities to outperform competitors in organic search rankings.
- Develop ethical link-building strategies to improve domain authority.
- Build partnerships with travel blogs, tourism platforms, hospitality directories, and influencers.
- Support PR and digital campaigns to enhance online visibility.
- Work closely with reservations, sales, ICT, marketing, and operations teams.
- Support campaigns aimed at increasing direct bookings and restaurant reservations.
- Assist in digital promotions for seasonal offers, safari packages, and special events.
- Strong knowledge of SEO principles and search engine algorithms.
- Excellent understanding of hospitality and tourism digital trends.
- Proficiency in Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar tools.
- Knowledge of WordPress, CMS platforms, and basic HTML/CSS.
- Strong analytical and reporting skills.
- Experience in local SEO and destination marketing.
- Excellent written and verbal communication skills.
- Creative thinking with strong attention to detail.
- Ability to manage multiple projects and meet deadlines.
- Bachelor's Degree in Marketing, Digital Marketing, IT, Communications, or a related field.
- SEO certifications or Google certifications will be an added advantage.
- Minimum 3 years' proven experience in ecommerce operations and digital marketing.
- Must have hands-on experience within the hospitality industry, specifically in: Restaurants, Camps, Tour or Travel Operations.
- Familiarity with ecommerce CMS platforms and CRM/Email tools
- Experience managing multiple hospitality brands/websites is an added advantage.
JOB-6a518b07a3046
Vacancy title:
E-Commerce and Digital Marketing Specialist
[Type: FULL_TIME, Industry: Hospitality, and Tourism, Category: Advertising & Marketing, Computer & IT, Business Operations]
Jobs at:
Karen Blixen Group
Deadline of this Job:
Friday, July 24 2026
Duty Station:
Nairobi | Nairobi
Summary
Date Posted: Saturday, July 11 2026, Base Salary: Not Disclosed
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JOB DETAILS:
POSITION SUMMARY
The Ecommerce and Digital Marketing Specialist will be responsible for driving online sales and brand visibility, managing digital storefronts, executing integrated marketing campaigns (SEO, SEM, social media, Emails), optimizing the customer journey, and leveraging data analytics to maximize return on investment (ROI).
The role requires an experienced professional with a strong understanding of hospitality consumer behavior, destination marketing, travel search trends, local/global SEO, and content optimization strategies tailored for tourism and hospitality businesses.
KEY RESPONSIBILITIES
1. SEO Strategy & Planning
- Develop and execute comprehensive SEO strategies aligned with business goals.
- Conduct keyword research targeting hospitality, tourism, travel, dining, and safari-related searches.
- Create SEO roadmaps for restaurants, camp, and tour packages.
- Identify growth opportunities to improve search rankings and organic traffic.
2. Website Optimization
- Optimize website structure, metadata, URLs, headings, and internal linking.
- Improve website speed, mobile responsiveness, and user experience.
- Ensure all websites are search-engine friendly and technically optimized.
- Work closely with web developers to implement SEO best practices.
3. Local/global SEO Management
- Optimize Google Business Profiles for restaurants, camp, and tour operations.
- Improve visibility on local searches and map listings.
- Manage local citations, directory listings, and location-based SEO strategies.
- Monitor and improve online reviews and reputation signals.
4. Content Optimization
- Develop SEO-focused content strategies, including blogs, landing pages, destination pages, and tour descriptions.
- Optimize restaurant menus, accommodation pages, safari itineraries, and travel packages for search visibility.
- Collaborate with content creators, photographers, and marketing teams.
- Ensure all content aligns with targeted keywords and customer search intent.
5. Performance Monitoring & Reporting
- Track SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms.
- Monitor keyword rankings, website traffic, bounce rates, and conversion performance.
- Prepare monthly SEO performance reports and actionable insights.
- Recommend improvements based on analytics and market trends.
6. Competitor & Market Analysis
- Conduct competitor analysis within the hospitality and tourism industry.
- Monitor industry trends, customer search behavior, and digital marketing innovations.
- Identify opportunities to outperform competitors in organic search rankings.
7. Link Building & Digital Presence
- Develop ethical link-building strategies to improve domain authority.
- Build partnerships with travel blogs, tourism platforms, hospitality directories, and influencers.
- Support PR and digital campaigns to enhance online visibility.
8. Collaboration & Brand Support
- Work closely with reservations, sales, ICT, marketing, and operations teams.
- Support campaigns aimed at increasing direct bookings and restaurant reservations.
- Assist in digital promotions for seasonal offers, safari packages, and special events.
QUALIFICATIONS & REQUIREMENTS
Academic Qualifications
- Bachelor's Degree in Marketing, Digital Marketing, IT, Communications, or a related field.
- SEO certifications or Google certifications will be an added advantage.
Experience
- Minimum 3 years' proven experience in ecommerce operations and digital marketing.
- Must have hands-on experience within the hospitality industry, specifically in:
- Restaurants
- Camps
- Tour or Travel Operations
- Familiarity with ecommerce CMS platforms and CRM/Email tools
- Experience managing multiple hospitality brands/websites is an added advantage.
REQUIRED SKILLS & COMPETENCIES
- Strong knowledge of SEO principles and search engine algorithms.
- Excellent understanding of hospitality and tourism digital trends.
- Proficiency in Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar tools.
- Knowledge of WordPress, CMS platforms, and basic HTML/CSS.
- Strong analytical and reporting skills.
- Experience in local SEO and destination marketing.
- Excellent written and verbal communication skills.
- Creative thinking with strong attention to detail.
- Ability to manage multiple projects and meet deadlines.
KEY PERFORMANCE INDICATORS (KPIs)
- Growth in organic website traffic.
- Improvement in keyword rankings.
- Increase in direct bookings and inquiries.
- Growth in restaurant reservations through organic search.
- Increased visibility on Google Maps and local search results.
- Improved website conversion rates.
- Growth in backlink quality and domain authority.
WORKING CONDITIONS
- May require occasional travel to camp or tourism sites for content development and brand alignment.
- Flexibility to support campaigns during peak hospitality seasons and promotions.
PERSONAL ATTRIBUTES
- Passion for hospitality, tourism, and travel marketing.
- Innovative and results-oriented mindset.
- Strong organizational and problem-solving skills.
- Ability to work independently and collaboratively within a team environment.
Work Hours: 8
Experience in Months: 36
Level of Education: bachelor degree
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