Role Purpose

The Equipment Rental Manager is responsible for the overall management and performance of XCMG’s equipment rental business in Kenya. The role oversees the full rental lifecycle, including business development, client and contract management, equipment scheduling, maintenance coordination, utilization optimization, and financial performance. The objective is to drive profitable growth, ensure high equipment availability, and deliver excellent customer satisfaction while maintaining compliance and operational efficiency.

Duties and Responsibilities

1. Rental Business Development

Develop and implement strategies to grow the equipment rental client base and revenue

Identify new market opportunities, contractors, and project-based rental demand

Support pricing strategies to remain competitive while protecting margins

Performance Focus:

Quarterly rental revenue growth of at least 5%

Minimum of two new rental clients acquired per quarter

2. Equipment Scheduling & Logistics

Plan and coordinate equipment allocation across projects and clients

Oversee delivery, mobilization, demobilization, and retrieval of rental equipment

Optimize fleet utilization to maximize return on assets

Performance Focus:

Equipment utilization rate of at least 80%

On-time delivery and retrieval performance of at least 95%

3. Maintenance & Equipment Availability

Oversee preventive and corrective maintenance programs

Ensure equipment is safe, compliant, and rental-ready always

Coordinate maintenance teams and external service providers

Performance Focus:

Equipment downtime maintained at or below 5%

Maintenance costs controlled within approved budgets

4. Contract & Compliance Management

Prepare, review, and manage rental agreements and supporting documentation

Ensure compliance with contractual terms, safety standards, and regulatory requirements

Mitigate commercial, legal, and operational risks

Performance Focus:

100% contract compliance

Zero legal disputes arising from contract management failures

5. Customer Relationship Management

Build and maintain strong relationships with key clients, contractors, and partners

Act as the primary escalation point for customer issues

Drive high levels of customer satisfaction and long-term retention

Performance Focus:

Client retention rate of at least 90%

Customer satisfaction score of 4.5 out of 5 or higher

6. Reporting & Financial Performance

Monitor rental rates, operating costs, and profitability

Prepare monthly operational and financial performance reports

Manage and report on the rental business P&L

Performance Focus:

Monthly rental business P&L reporting

Gross profit margin on rentals of at least 30%

Requirements

Qualifications, Experience & Competencies

Education

Diploma or Degree in Mechanical Engineering, Business, or a related field

Bachelor’s degree in Engineering or Business Management preferred

Experience

Minimum of 5 years’ experience in equipment rental, construction, or heavy machinery management in Kenya

Experience with XCMG or comparable heavy equipment brands is an advantage

Knowledge & Skills

Strong knowledge of construction equipment and the local rental market

Understanding of contract management and commercial terms

Proficiency in rental management systems and reporting tools

Core Competencies

Strong commercial and operational management skills

Excellent customer service and negotiation ability

Leadership, problem-solving, and analytical capability

Language

Fluent in English and Swahili

Additional local languages are an advantage

Working Conditions & Remuneration

Work Environment:

Office-based with regular visits to construction sites and equipment yards

Work Schedule:

Standard working hours with flexibility for client meetings and urgent operational matters

Travel:

Regular local travel required

Salary Range:

USD 1,000 – 1,500 per month, dependent on experience

• Develop and implement strategies to grow the equipment rental client base and revenue
• Identify new market opportunities, contractors, and project-based rental demand
• Support pricing strategies to remain competitive while protecting margins
• Plan and coordinate equipment allocation across projects and clients
• Oversee delivery, mobilization, demobilization, and retrieval of rental equipment
• Optimize fleet utilization to maximize return on assets
• Oversee preventive and corrective maintenance programs
• Ensure equipment is safe, compliant, and rental-ready always
• Coordinate maintenance teams and external service providers
• Prepare, review, and manage rental agreements and supporting documentation
• Ensure compliance with contractual terms, safety standards, and regulatory requirements
• Mitigate commercial, legal, and operational risks
• Build and maintain strong relationships with key clients, contractors, and partners
• Act as the primary escalation point for customer issues
• Drive high levels of customer satisfaction and long-term retention
• Monitor rental rates, operating costs, and profitability
• Prepare monthly operational and financial performance reports
• Manage and report on the rental business P&L

• Strong knowledge of construction equipment and the local rental market
• Understanding of contract management and commercial terms
• Proficiency in rental management systems and reporting tools
• Strong commercial and operational management skills
• Excellent customer service and negotiation ability
• Leadership, problem-solving, and analytical capability

• Diploma or Degree in Mechanical Engineering, Business, or a related field
• Bachelor’s degree in Engineering or Business Management preferred
• Minimum of 5 years’ experience in equipment rental, construction, or heavy machinery management in Kenya
• Experience with XCMG or comparable heavy equipment brands is an advantage
• Fluent in English and Swahili
• Additional local languages are an advantage