Tatu is a project of Rendeavour, Africa’s largest urban land developer with over 30,000 acres of visionary projects in the growth trajectories of large cities in Kenya, Ghana, Nigeria, Zambia and Democratic Republic of Congo. Rendeavour’s vision goes beyond alleviating what is a self-evident problem - that of stifling urban congestion and a dearth of quality housing and commercial property in Africa. Rather, we aim to help create the infrastructure - the living and working spaces, communities, schools and hospitals - that will help sustain and accelerate Africa’s economic growth, meet the aspirations of Africa’s burgeoning middle classes, and serve as a catalyst for further urban development.

Key Responsibilities

Strategic Event Planning & Management

• Develop, plan and implement a comprehensive annual events calendar aligned with Tatu City's marketing engagement strategies.
• Plan and execute various events including property launches, investor meetings, community gatherings and sports events.
• Collaborate with the Brand Activations Lead to develop a calendar for all brand activation events and activities
• Manage event budgets, ensuring cost-effectiveness while maintaining high-quality standards.
• Create detailed event proposals, including timelines, venues, suppliers, staffing, and promotional materials.
• Track and reconcile all event expenses, providing regular budget reports.

Stakeholder Management

• Build and maintain relationships with key stakeholders, including residents, corporate clients, government officials, and community leaders.
• Coordinate with internal departments (Marketing, Sales, Operations) to ensure event objectives align with overall business goals.
• Identify and manage relationships with vendors, suppliers, and contractors.
• Oversee event staff and volunteers, providing clear direction and leadership for successful events execution.
• Liaise with sponsors, partners, and stakeholders to ensure their requirements and expectations are met.

Operations & Logistics Coordination

• Coordinate all event logistics including venue selection, layout planning, catering, transportation and technical requirements.
• Ensure compliance with safety regulations and obtain necessary permits and licenses.
• Manage event setup, execution, and breakdown, ensuring all aspects run smoothly and efficiently.
• Implement and maintain an efficient event management system.
• Handle crisis management and develop contingency plans.

Marketing & Communications

• Work closely with the Marketing team to develop event promotion strategies and drive attendance.
• Work with the marketing team to create promotional materials, including flyers, posters, social media content, and press releases.
• Utilize various channels to advertise events, including online platforms, print media, and direct outreach.
• Ensure consistent brand representation across all events.
• Develop and implement marketing strategies to promote events.

Performance Measurement

• Establish KPIs (MQLs, SQLs, Sales targets) for event success and implement measurement tools.
• Conduct post-event analysis to gather feedback, assess the success of events, and prepare comprehensive reports within a week post-event, which should include results of the above-mentioned KPIs.
• Analyze event data and metrics to identify areas for improvement and inform future event planning.

Compliance and Safety

• Ensure all events comply with relevant health, safety, and legal regulations.
• Develop and implement risk management plans to address potential issues and emergencies.

Requirements

• Bachelor's degree in a relevant field such as Events Management, Marketing, Business Administration, or related field.
• Minimum 8-10 years of experience in events management, preferably in real estate or large-scale development projects.
• Proven track record of successfully managing high-profile events.
• Excellent project management and organizational skills.
• Strong budget management and financial acumen.
• Superior interpersonal and networking abilities.
• Strong leadership and team management capabilities.
• Creative thinking with problem-solving and crisis management skills.
• Working knowledge of digital marketing and social media platforms.
• Experience in a fast-paced environment, multi-tasking and quick decision-making.

• Develop, plan and implement a comprehensive annual events calendar aligned with Tatu City's marketing engagement strategies.
• Plan and execute various events including property launches, investor meetings, community gatherings and sports events.
• Collaborate with the Brand Activations Lead to develop a calendar for all brand activation events and activities
• Manage event budgets, ensuring cost-effectiveness while maintaining high-quality standards.
• Create detailed event proposals, including timelines, venues, suppliers, staffing, and promotional materials.
• Track and reconcile all event expenses, providing regular budget reports.
• Build and maintain relationships with key stakeholders, including residents, corporate clients, government officials, and community leaders.
• Coordinate with internal departments (Marketing, Sales, Operations) to ensure event objectives align with overall business goals.
• Identify and manage relationships with vendors, suppliers, and contractors.
• Oversee event staff and volunteers, providing clear direction and leadership for successful events execution.
• Liaise with sponsors, partners, and stakeholders to ensure their requirements and expectations are met.
• Coordinate all event logistics including venue selection, layout planning, catering, transportation and technical requirements.
• Ensure compliance with safety regulations and obtain necessary permits and licenses.
• Manage event setup, execution, and breakdown, ensuring all aspects run smoothly and efficiently.
• Implement and maintain an efficient event management system.
• Handle crisis management and develop contingency plans.
• Work closely with the Marketing team to develop event promotion strategies and drive attendance.
• Work with the marketing team to create promotional materials, including flyers, posters, social media content, and press releases.
• Utilize various channels to advertise events, including online platforms, print media, and direct outreach.
• Ensure consistent brand representation across all events.
• Develop and implement marketing strategies to promote events.
• Establish KPIs (MQLs, SQLs, Sales targets) for event success and implement measurement tools.
• Conduct post-event analysis to gather feedback, assess the success of events, and prepare comprehensive reports within a week post-event, which should include results of the above-mentioned KPIs.
• Analyze event data and metrics to identify areas for improvement and inform future event planning.
• Ensure all events comply with relevant health, safety, and legal regulations.
• Develop and implement risk management plans to address potential issues and emergencies.

• Excellent project management and organizational skills.
• Strong budget management and financial acumen.
• Superior interpersonal and networking abilities.
• Strong leadership and team management capabilities.
• Creative thinking with problem-solving and crisis management skills.
• Working knowledge of digital marketing and social media platforms.
• Experience in a fast-paced environment, multi-tasking and quick decision-making.

• Bachelor's degree in a relevant field such as Events Management, Marketing, Business Administration, or related field.
• Minimum 8-10 years of experience in events management, preferably in real estate or large-scale development projects.
• Proven track record of successfully managing high-profile events.