Background

At Medprime Training College, we believe in nurturing not just the technical skills but also the compassionate heart of every healthcare professional. Our holistic training model integrates rigorous academic coursework with intensive hands-on clinical rotations. Through Level 4 hospital attachments, the Learning and Assessment Center (LAC), and vibrant extra-curricular activities, students develop confidence, leadership, and real-world readiness for their healthcare careers.

Responsibilities

MedPrime Training College is seeking a proactive, results-driven External Marketer to drive student recruitment, promote college programmes, and expand market presence within Kisumu and its surrounding areas.

• Student Recruitment: Identify, engage, and recruit prospective students to meet assigned enrolment targets for short courses and long-term programmes.
• Field Marketing: Conduct regular field visits to schools, hospitals, clinics, businesses, churches, and other potential student recruitment centres.
• Lead Generation: Generate and maintain a consistent pipeline of prospective students through direct engagement, referrals, and community outreach.
• Partnership Development: Establish and maintain relationships with schools, healthcare facilities, community organisations, and other strategic partners to support student recruitment.
• Programme Promotion: Promote MedPrime Training College programmes, intakes, and training opportunities through face-to-face marketing and approved promotional materials.
• Follow-Up and Conversion: Follow up on enquiries, prospective students, and referrals to convert leads into confirmed enrolments.
• Market Intelligence: Monitor competitor activities, identify emerging market opportunities, and provide feedback on student needs and market trends in Kisumu.
• Reporting and Target Achievement: Submit daily field activity reports, maintain accurate lead records, and provide regular enrolment updates while working towards assigned recruitment targets.
• Duty Station: Kisumu Campus, with regular fieldwork within Kisumu and surrounding areas.

Qualifications

Ideal Candidate:

• A persuasive communicator with strong interpersonal skills, a proactive field-marketing approach, and the ability to work independently and deliver measurable enrolment results.

• Student Recruitment: Identify, engage, and recruit prospective students to meet assigned enrolment targets for short courses and long-term programmes.
• Field Marketing: Conduct regular field visits to schools, hospitals, clinics, businesses, churches, and other potential student recruitment centres.
• Lead Generation: Generate and maintain a consistent pipeline of prospective students through direct engagement, referrals, and community outreach.
• Partnership Development: Establish and maintain relationships with schools, healthcare facilities, community organisations, and other strategic partners to support student recruitment.
• Programme Promotion: Promote MedPrime Training College programmes, intakes, and training opportunities through face-to-face marketing and approved promotional materials.
• Follow-Up and Conversion: Follow up on enquiries, prospective students, and referrals to convert leads into confirmed enrolments.
• Market Intelligence: Monitor competitor activities, identify emerging market opportunities, and provide feedback on student needs and market trends in Kisumu.
• Reporting and Target Achievement: Submit daily field activity reports, maintain accurate lead records, and provide regular enrolment updates while working towards assigned recruitment targets.
• Duty Station: Kisumu Campus, with regular fieldwork within Kisumu and surrounding areas.

• Persuasive communicator
• Strong interpersonal skills
• Proactive field-marketing approach
• Ability to work independently
• Deliver measurable enrolment results

• Diploma