JOB TITLE: FIELD SALES REPRESENTATIVE (LAB EQUIPMENT)

NATURE OF JOB: FULL TIME

SALARY; KSHS. 15,000 PLUS COMMISSIONS

JOB LOCATION: EMBU

DUTIES AND RESPONSIBILITIES

Sales & Business Development

Actively promote and sell laboratory equipment, consumables, and related supplies within the assigned territory

Identify potential customers including hospitals, schools, universities, research institutions, and private laboratories

Develop and execute effective sales strategies to meet and exceed monthly and quarterly targets

Client Relationship Management

Build, maintain, and grow strong, long-term relationships with clients

Serve as the primary point of contact for customer inquiries, orders, and support

Conduct regular follow-ups to ensure customer satisfaction and repeat business

Product Promotion & Demonstration

Conduct product presentations, demonstrations, and training sessions for clients

Educate customers on product usage, benefits, and value proposition

Customize solutions based on customer needs and laboratory requirements

Field Visits & Market Coverage

Plan and carry out regular field visits within the assigned area

Maintain accurate records of customer interactions and sales activities

Expand market reach by identifying new regions and untapped clients

Sales Reporting & Documentation

Prepare and submit timely sales reports, forecasts, and activity logs

Track sales performance against targets and provide insights for improvement

Maintain updated customer database and sales pipeline

Market Intelligence

Monitor competitor activities, pricing, and market trends

Provide feedback to management on customer needs and product performance

Recommend improvements or new product opportunities based on field insights

After-Sales Support

Ensure proper delivery and installation coordination of products where applicable

Handle customer complaints or issues professionally and promptly

Follow up on product performance and customer satisfaction

KEY REQUIREMENT SKILLS AND QUALIFICATION

Diploma or Degree in any field (science-related field is an added advantage)

Proven experience in sales, marketing, or a related role

Strong communication, negotiation, and interpersonal skills

Self-motivated, target-driven, and able to work independently

Ability to work in a field-based role with frequent travel

Basic knowledge of laboratory equipment/products is an added advantage

• Actively promote and sell laboratory equipment, consumables, and related supplies within the assigned territory
• Identify potential customers including hospitals, schools, universities, research institutions, and private laboratories
• Develop and execute effective sales strategies to meet and exceed monthly and quarterly targets
• Build, maintain, and grow strong, long-term relationships with clients
• Serve as the primary point of contact for customer inquiries, orders, and support
• Conduct regular follow-ups to ensure customer satisfaction and repeat business
• Conduct product presentations, demonstrations, and training sessions for clients
• Educate customers on product usage, benefits, and value proposition
• Customize solutions based on customer needs and laboratory requirements
• Plan and carry out regular field visits within the assigned area
• Maintain accurate records of customer interactions and sales activities
• Expand market reach by identifying new regions and untapped clients
• Prepare and submit timely sales reports, forecasts, and activity logs
• Track sales performance against targets and provide insights for improvement
• Maintain updated customer database and sales pipeline
• Monitor competitor activities, pricing, and market trends
• Provide feedback to management on customer needs and product performance
• Recommend improvements or new product opportunities based on field insights
• Ensure proper delivery and installation coordination of products where applicable
• Handle customer complaints or issues professionally and promptly
• Follow up on product performance and customer satisfaction

• Strong communication, negotiation, and interpersonal skills
• Self-motivated, target-driven, and able to work independently
• Ability to work in a field-based role with frequent travel
• Basic knowledge of laboratory equipment/products is an added advantage

• Diploma or Degree in any field (science-related field is an added advantage)
• Proven experience in sales, marketing, or a related role